Amazon FBA Revenue Calculator
What you keep from gross merchandise value.
Amazon revises fee schedules at least annually and adds new surcharges more often. These defaults are a starting point — the figures in your own fee preview are the ones that describe your ASINs.
Monthly net revenue
$4,065
on $11,996 of gross sales
You keep 33.9% of gross sales. Amazon takes 30.4% in fees and advertising takes 11.3% — which is why gross merchandise value is a vanity number on this channel and net is the only figure worth tracking.
How the Amazon FBA Revenue Calculator works
Gross merchandise value is the number sellers quote at each other and the least useful one they have. After referral, fulfilment, product cost and advertising, what actually lands in the bank is frequently a fifth of it — and that fifth is the only number that pays anyone.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
What percentage of Amazon sales do I keep?
After fees, product cost and advertising, net margins of 10% to 20% are typical for a well-run private-label business. Wholesale and arbitrage models run thinner still, on higher volume.
Why is gross revenue misleading?
Because on Amazon the cost of sale is unusually high and unusually variable. Two sellers with identical revenue can have completely different net positions depending on category, size tier and advertising intensity.
Does the monthly plan fee matter?
Barely at scale — it is a fixed $39.99 against thousands in variable fees. It matters enormously below about forty units a month, where per-item pricing on the Individual plan is cheaper.
How do I improve net revenue?
Raise price where the listing supports it, cut the size tier through packaging, reduce advertising dependence by improving conversion, and prune the ASINs that consume capital without returning it.