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Selling Online Calculators

Work out what marketplace fees leave you, and what to charge to actually make a margin. All 656 are free and run in your browser. Each one shows the formula behind the result.

Etsy Fee Calculator

Every Etsy fee on one sale, itemised.

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Etsy Profit Calculator

What you keep after fees, materials and shipping.

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Etsy Seller Fee Calculator

Total seller cost across a month of orders.

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Etsy Listing Fee Calculator

Publishing and renewal costs across your catalogue.

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Etsy Transaction Fee Calculator

The 6.5% cut, including on the shipping you charge.

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Etsy Payment Processing Fee Calculator

Card processing by market, percentage plus a flat charge.

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Etsy Offsite Ads Fee Calculator

The 12-15% commission, and the per-order cap.

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Etsy Ads Budget Calculator

What a daily budget buys, and the ACOS it needs to work.

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Etsy Net Profit Calculator

Monthly profit after fees, costs and fixed overheads.

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Etsy Take-Home Pay Calculator

What reaches your bank after fees and tax set-aside.

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Etsy Fee Calculator with VAT

Fees, VAT on fees, and VAT on sales, kept separate.

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Etsy Fee Calculator UK

UK rates, in pounds, with the regulatory operating fee.

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Etsy Fee Calculator Canada

Canadian rates in CAD, with GST/HST handling.

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Etsy Fee Calculator Australia

Australian rates in AUD, with GST on fees.

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Etsy Fee Calculator India

Indian seller fees in rupees, with GST.

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Etsy Fee Calculator Germany

German rates in euros, with 19% VAT and the regulatory fee.

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Etsy Regulatory Operating Fee Calculator

The country-specific surcharge on every order.

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Etsy Currency Conversion Fee Calculator

The 2.5% cost of listing and banking in different currencies.

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Etsy Plus Break-Even Calculator

Whether the subscription credits cover the subscription.

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Etsy Fee vs Profit Calculator

Who keeps more of the sale; you or Etsy?

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Gross Profit Margin Calculator

Revenue minus cost of goods, as a percentage.

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Net Profit Margin Calculator

What survives after every cost, as a percentage.

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Operating Margin Calculator

Profit from operations, before interest and tax.

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Contribution Margin Calculator

What each sale contributes toward fixed costs.

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Contribution Margin Ratio Calculator

Contribution margin as a share of revenue.

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Markup vs Margin Calculator

The same sale, two very different percentages.

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Margin to Markup Converter

Convert between the two, in either direction.

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Cost Plus Pricing Calculator

Price from cost and a target markup.

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Profit Margin Percentage Calculator

Margin percentage from any cost and price.

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Gross Margin Calculator

Gross margin in currency and percentage.

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Product Profit Calculator

Full profit on one product, every cost included.

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Ecommerce Profit Calculator

Whole-store profit across a month of trading.

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Profit Per Unit Calculator

Profit on one unit, and across a production run.

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Break-Even Point Calculator

Units needed to cover every fixed cost.

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Break-Even Revenue Calculator

Sales value needed to cover fixed costs.

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Target Profit Calculator

Units and revenue needed to hit a profit goal.

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Desired Margin Price Calculator

The price that delivers the margin you want.

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Blended Margin Calculator

Overall margin across a mixed catalogue.

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Weighted Average Margin Calculator

Margin weighted by how much each line sells.

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Profit and Loss Calculator

A full P&L from revenue down to net profit.

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Ecommerce EBITDA Calculator

Earnings before interest, tax, depreciation and amortisation.

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Return on Sales Calculator

Operating efficiency per unit of revenue.

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Selling Price from Margin Calculator

Price from cost and target margin, fees included.

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Selling Price from Markup Calculator

Price from cost and markup, with the real margin shown.

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Cost from Margin Calculator

The most you can pay and still hit your margin.

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Gross Profit Calculator

Gross profit in money, per sale and per period.

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Net Income Calculator

The bottom line, after tax.

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Margin After Fees Calculator

What the margin becomes once platforms take their cut.

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Multi-Product Profit Calculator

Profit across several lines at once.

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Margin of Safety Calculator

How far sales can fall before you lose money.

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Product Pricing Calculator

Price from cost, labour, overhead and target margin.

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Retail Price Calculator

Retail price from cost and target retail margin.

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Wholesale Price Calculator

Wholesale price that still leaves you a margin.

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MSRP Calculator

Recommended retail price from your wholesale price.

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Keystone Pricing Calculator

Double the cost, and whether that is enough.

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Discount Price Calculator

Sale price, saving, and what it does to margin.

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Percentage Discount Calculator

Percent off, in both directions.

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Bulk Pricing Calculator

Per-unit price across quantity breaks.

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Tiered Pricing Calculator

Total cost across tiered price bands.

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Volume Discount Calculator

Whole-order repricing at each threshold.

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Price Per Unit Calculator

Unit price for comparing pack sizes.

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Price Elasticity Calculator

How much demand moves when price does.

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Charm Pricing Calculator

Round prices to .99. 95 or .00 endings.

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Bundle Pricing Calculator

Bundle price, discount and blended margin.

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Cost Based Pricing Calculator

Full absorbed cost, then a margin on top.

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Value Based Pricing Calculator

Price from the value delivered, not the cost incurred.

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Competitor Price Matching Calculator

Whether you can afford to match their price.

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Price Increase Impact Calculator

How much volume you can afford to lose.

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Minimum Advertised Price Calculator

The MAP floor that keeps retailers viable.

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Loss Leader Pricing Calculator

Whether the attached sales cover the loss.

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Recommended Selling Price Calculator

A defensible price from cost, market and margin.

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Price Markdown Calculator

Markdown depth, recovery and margin left.

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Final Price After Discount Calculator

Checkout total after discounts, shipping and tax.

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Price Before Tax Calculator

Strip tax out of a tax-inclusive price.

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Price After Tax Calculator

Gross price from a net figure and a tax rate.

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Margin Based Price Calculator

Price set by the margin you need, fees included.

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Bulk Order Discount Calculator

Discount a large order can justify.

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Subscription vs One-Time Price Calculator

Which model earns more over the customer's life.

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Anchor Pricing Calculator

A high reference price that makes the target look reasonable.

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Cost Markup Calculator

Markup applied to cost, with the true margin shown.

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Reorder Point Calculator

The stock level that should trigger a new order.

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Safety Stock Calculator

The buffer that absorbs demand and supply variability.

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Economic Order Quantity Calculator

The order size that minimises total cost.

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Inventory Turnover Calculator

How many times a year your stock sells through.

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Stock Turn Calculator

Turnover by units or by retail value.

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Days Sales of Inventory Calculator

How many days your current stock will last.

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Inventory Days on Hand Calculator

Days of cover at current stock and current demand.

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Inventory Carrying Cost Calculator

The annual cost of holding stock, itemised.

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Stock Coverage Calculator

Weeks of cover against forecast demand.

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Lead Time Demand Calculator

Units you will sell while waiting for a delivery.

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Par Level Calculator

The standing stock level to replenish back to.

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Sell-Through Rate Calculator

What proportion of received stock actually sold.

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Weeks of Supply Calculator

How many weeks current stock will last.

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Stockout Cost Calculator

What running out actually costs you.

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Overstock Cost Calculator

What excess stock costs while it waits.

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Dead Stock Calculator

Value trapped in stock that is not moving.

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ABC Inventory Analysis Calculator

Which lines deserve the attention.

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Inventory Value Calculator

Stock value at cost and at retail.

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Ending Inventory Calculator

Closing stock from opening, purchases and COGS.

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Beginning Inventory Calculator

Opening stock reconstructed from the period's figures.

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Average Inventory Calculator

The average stock level over a period.

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Inventory Shrinkage Calculator

Stock lost between the record and the shelf.

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GMROI Calculator

Gross margin return on inventory investment.

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Fill Rate Calculator

Share of demand met from stock on hand.

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Backorder Rate Calculator

Share of orders that could not ship on time.

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Cycle Stock Calculator

The working stock consumed between deliveries.

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Reorder Quantity Calculator

How much to order, allowing for what is coming.

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Min-Max Inventory Calculator

Minimum and maximum levels for a simple system.

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Inventory Accuracy Calculator

How closely records match reality.

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Demand Forecast Calculator

Next period's demand from trend and seasonality.

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Replenishment Calculator

What to order this cycle, across products.

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SKU Count Calculator

How many SKUs a catalogue really has.

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Inventory to Sales Ratio Calculator

Stock held relative to what you sell.

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Just-in-Time Inventory Calculator

What JIT saves, and what it risks.

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Inventory Reorder Cost Calculator

What placing an order actually costs.

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Shipping Cost Calculator

Billable weight, zone and surcharges in one figure.

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Dimensional Weight Calculator

Volumetric weight versus actual, and which one bills.

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Landed Cost Calculator

True cost per unit once everything is counted.

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Fulfillment Cost Calculator

Everything between the order and the doorstep.

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Pick and Pack Cost Calculator

Labour and materials to get an order boxed.

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Shipping Cost Per Order Calculator

Average shipping cost across a month of orders.

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Shipping Insurance Cost Calculator

Whether insuring is cheaper than self-insuring.

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Freight Class Calculator

NMFC class from density.

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LTL Freight Calculator

Less-than-truckload cost from class, weight and distance.

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Freight Cost Calculator

Sea, air and road freight per unit.

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Parcel Shipping Calculator

Parcel rate from weight, size and service level.

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Delivery Cost Calculator

Own-fleet delivery cost per drop.

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Shipping Zone Calculator

How distance bands change the rate.

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Package Weight Calculator

Total shipping weight including packaging.

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Package Girth Calculator

Length plus girth, and whether it triggers a surcharge.

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Oversize Package Fee Calculator

Surcharges for large or heavy parcels.

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Handling Fee Calculator

What to charge to cover packing and materials.

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Cost to Ship Calculator

All-in cost to get one parcel delivered.

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Flat Rate vs Calculated Shipping Calculator

Which pricing model costs you less.

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Shipping Cost Per Pound Calculator

Rate per pound for comparing carriers.

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International Shipping Cost Calculator

Cross-border cost including duty and clearance.

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Last Mile Delivery Cost Calculator

The final leg, which costs the most.

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3PL Cost Calculator

Third-party fulfilment against doing it yourself.

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Order Fulfillment Cost Calculator

Fulfilment cost as a share of order value.

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Shipping Markup Calculator

What to charge for shipping, and whether it covers cost.

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Carbon Neutral Shipping Cost Calculator

Emissions per parcel and what offsetting costs.

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Split Shipment Cost Calculator

Whether two parcels beat one oversized one.

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Free Shipping Break-Even Calculator

The order value where free shipping stops costing you.

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Drop Ship Shipping Cost Calculator

Supplier shipping across multi-supplier orders.

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Shipping Subsidy Calculator

What partly-funded shipping costs across a month.

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Same Day Delivery Cost Calculator

What same-day costs, and what to charge for it.

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CBM Calculator

Cubic metres for cartons, pallets and containers.

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Chargeable Weight Calculator

Actual against volumetric, and which one you pay.

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Fuel Surcharge Calculator

Percentage of linehaul, or cents per mile from the pump price.

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Freight Cost Per Mile Calculator

Per loaded mile and per total mile, with deadhead.

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LTL vs FTL Calculator

The pallet count where a full truck gets cheaper.

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Demurrage and Detention Calculator

Tiered daily charges once free time runs out.

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eBay Fee Calculator

Final value fee, per-order fee and what lands in your account.

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eBay Profit Calculator

What you keep after fees, cost of goods and postage.

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eBay Final Value Fee Calculator

The percentage cut, and what it is charged on.

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eBay Store Subscription Calculator

Whether the subscription earns back what it costs.

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eBay Promoted Listings Calculator

The ad rate your margin can actually carry.

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eBay International Fee Calculator

The overseas surcharge and the currency spread.

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eBay vs Etsy Fee Comparison

The same sale, priced on both platforms.

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Shopify App Cost Calculator

What the app stack costs a month, and a year.

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Shopify Plan Cost Comparison

Which plan is cheapest at your volume, all-in.

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Shopify Transaction Fee Calculator

Card rate, and the surcharge for not using Shopify Payments.

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Shopify Profit Margin Calculator

Per-order margin after card fees, COGS and shipping.

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Shopify vs WooCommerce Cost Calculator

Hosted subscription against self-hosted upkeep.

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Shopify Plus Break-Even Calculator

The volume where a Plus contract starts paying for itself.

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Cube Utilization Calculator

Floor looks full, volume usually is not.

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Invoice Factoring Calculator

What a 3% fee actually costs as an annual rate.

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Open to Buy Calculator

What is left to spend this season, at retail.

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Size Curve Calculator

Split a buy across sizes without losing units.

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Pack Ratio Calculator

Prepacks against the curve you actually wanted.

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Assortment Planning Calculator

Options against depth, for a fixed budget.

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Initial Markup Calculator

IMU on retail, and the same figure on cost.

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Maintained Markup Calculator

What survived the markdowns and the shrink.

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Wholesale Price Ladder Calculator

Cost to wholesale to RRP, and back again.

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Minimum Order Break-Even Calculator

Units that must sell to repay an MOQ.

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Cut Make Trim Calculator

CMT plus materials, per garment and per run.

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Garment Costing Sheet Calculator

Materials, make, freight and duty to a landed cost.

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Markdown Cadence Calculator

The price path across a season, compounded.

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Retail Space Productivity Calculator

Sales per square metre, and rent against them.

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Fitting Room Conversion Calculator

The highest-signal number in apparel retail.

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Import Duty Calculator

Duty and import tax on the correct valuation basis.

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Customs Duty Calculator

Duty alone, before any import tax.

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Import Tax Calculator

VAT or GST due on an import.

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Tariff Calculator

Tariff cost and its effect on landed margin.

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HS Code Duty Calculator

Duty by product category, and what misclassification costs.

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Import Cost Calculator

Every charge from supplier to warehouse.

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Duty and Tax Calculator

Both charges, and how they compound.

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Customs Clearance Cost Calculator

Entry fees, per shipment rather than per unit.

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De Minimis Threshold Calculator

Whether a shipment falls below the relief threshold.

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Import from China Cost Calculator

Landed cost from a Chinese supplier, end to end.

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Alibaba Import Cost Calculator

Sample, MOQ, tooling and shipping on a first order.

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DDP Cost Calculator

Delivered Duty Paid against the refusals DDU causes.

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Duty Drawback Calculator

Duty recoverable on goods you re-export.

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Anti-Dumping Duty Calculator

Additional duty that can dwarf the base rate.

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Import Broker Fee Calculator

Broker charges per entry and per year.

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Container Import Cost Calculator

Cost per unit across a full container.

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Freight Forwarding Cost Calculator

Forwarder charges from origin to your door.

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Import Margin Calculator

Margin on landed cost, not supplier price.

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Import Duty Calculator USA

Duty and import tax for USA.

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Import Duty Calculator UK

Duty and import tax for UK.

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Import Duty Calculator EU

Duty and import tax for EU.

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Import Duty Calculator Germany

Duty and import tax for Germany.

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Import Duty Calculator Canada

Duty and import tax for Canada.

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Import Duty Calculator Australia

Duty and import tax for Australia.

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Import Duty Calculator India

Duty and import tax for India.

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Import Duty Calculator New Zealand

Duty and import tax for New Zealand.

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Sales Tax Calculator

State and local tax on a sale, including shipping.

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Reverse Sales Tax Calculator

Extract the tax from a total that already includes it.

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Sales Tax by State Calculator

State rates and typical combined rates side by side.

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Economic Nexus Threshold Calculator

When you cross a state's registration threshold.

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VAT Calculator

Add VAT or extract it, at any rate.

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Reverse VAT Calculator

The VAT inside a gross price, done correctly.

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VAT Registration Threshold Calculator

When you must register, and what it costs you.

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EU VAT Calculator

Standard and reduced rates across member states.

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UK VAT Calculator

20% standard, 5% reduced and zero-rated.

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VAT OSS Calculator

The €10,000 threshold and what destination rates do to revenue.

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GST Calculator

Add or extract GST at any rate.

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HST Calculator

Harmonised sales tax by province.

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PST Calculator

GST plus provincial tax, on the right base.

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Digital Goods VAT Calculator

Taxed where the customer is, with no threshold.

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Marketplace Facilitator Tax Calculator

Who collects, and what still counts toward nexus.

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Tax-Inclusive Price Calculator

Set a display price without losing margin to rounding.

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Tax-Exclusive Price Calculator

Net revenue from a gross price, correctly.

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Use Tax Calculator

What you owe on untaxed purchases.

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Excise Tax Calculator

Specific and ad valorem duty, with VAT on top of both.

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Sales Tax for Online Sellers Calculator

What you remit, and what compliance costs.

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VAT Margin Scheme Calculator

VAT on the margin, not the full sale price.

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GST Input Credit Calculator

Output tax less input credits, net of blocked purchases.

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Sales Tax Markup Calculator

Price for a target margin, with tax kept out of it.

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GST Calculator India

Slabs, and the CGST/SGST split.

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GST Calculator Australia

A flat 10%, so divide by 11 to go backwards.

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GST Calculator Canada

5% federal, and whatever the province adds.

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GST Calculator New Zealand

15% with almost no exemptions.

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GST Calculator Singapore

9%, after two increments from 7%.

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California Sales Tax Calculator

7.25% base plus district taxes.

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Texas Sales Tax Calculator

6.25% state with local capped at 2%.

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New York Sales Tax Calculator

4% state, with counties doing the heavy lifting.

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Florida Sales Tax Calculator

6% state plus a capped county surtax.

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Washington Sales Tax Calculator

6.5% state and some of the highest combined rates.

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Illinois Sales Tax Calculator

6.25% state, over 10% in Chicago.

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Stripe Fee Calculator

Fee on the gross, including shipping and tax.

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Stripe Reverse Fee Calculator

What to charge so an exact amount lands.

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PayPal Fee Calculator

Transaction, cross-border and conversion costs.

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PayPal Reverse Fee Calculator

Charge the right amount to net the target.

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PayPal Goods and Services Fee Calculator

The protected route, and what it costs.

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Square Fee Calculator

In person, online and keyed rates compared.

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Razorpay Fee Calculator

Rate by method, plus GST on the fee.

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Payoneer Fee Calculator

Receiving fee plus the conversion spread.

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Wise Fee Calculator

Visible fee against an invisible bank spread.

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Klarna Fee Calculator

Higher fee against a bigger basket.

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Afterpay Fee Calculator

Four instalments, one merchant fee.

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Affirm Merchant Fee Calculator

Longer terms cost the merchant more.

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Credit Card Processing Fee Calculator

Effective rate, not the headline rate.

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Interchange Fee Calculator

What the issuing bank takes, and what is negotiable.

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Payment Gateway Fee Comparison Calculator

Where a monthly fee starts paying for itself.

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Chargeback Fee Calculator

Several times the order value, not just the fee.

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Cross-Border Payment Fee Calculator

What a foreign order really costs to accept.

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ACH Fee Calculator

Capped fees against uncapped card rates.

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Payment Surcharge Calculator

Recovering a fee costs more than the fee.

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Cash Discount vs Surcharge Calculator

Same money, different advertised price.

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Merchant Discount Rate Calculator

How much of your MDR is actually negotiable.

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Braintree Fee Calculator

Card rate, with PayPal wallet priced separately.

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Adyen Fee Calculator

Interchange plus plus, and when it wins.

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2Checkout Fee Calculator

Merchant-of-record pricing, and what it buys.

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Currency Conversion Fee Calculator

The spread stacks on top of the processing fee.

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Amazon FBA Fee Calculator

Referral and fulfilment fees per unit.

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Amazon FBA Profit Calculator

Every cost, including the ones sellers forget.

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Amazon Referral Fee Calculator

Category rate, with the per-item minimum.

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Amazon FBA Revenue Calculator

What you keep from gross merchandise value.

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Amazon Fulfillment Fee Calculator

Size tier and weight, rounded up.

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Amazon Storage Fee Calculator

Cubic feet, and the peak season multiplier.

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Amazon Long-Term Storage Fee Calculator

What ageing stock costs each month.

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Amazon FBA vs FBM Calculator

Cost per unit against the Prime conversion lift.

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Amazon Profit Margin Calculator

Gross against net, and where the gap goes.

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Amazon ROI Calculator

Return per cycle, and how many cycles you get.

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Amazon Break-Even Calculator

Price solved for, not costs plus a percentage.

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Amazon Product Profitability Calculator

Monthly profit and return on the capital it ties up.

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Amazon ACOS Calculator

Ad cost of sale against your break-even.

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Amazon TACOS Calculator

Ad spend against total sales, including organic.

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Amazon Break-Even ACOS Calculator

The line above which advertising loses money.

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Amazon Advertising Cost Calculator

From impressions to cost per acquisition.

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Amazon Sales Estimator

Rank to units, with the caveats stated.

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Amazon BSR to Sales Calculator

Calibrated against your own known sales.

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Amazon Aged Inventory Surcharge Calculator

What holding on actually costs.

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Amazon Removal Fee Calculator

Remove, dispose or liquidate.

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Amazon Returns Processing Fee Calculator

A cliff at the category threshold, not a slope.

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Amazon Low Inventory Fee Calculator

Days of cover, and the reorder point.

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Amazon Inbound Placement Fee Calculator

Pay the fee or split the shipment yourself.

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Amazon Seller Plan Break-Even Calculator

Where Professional beats Individual.

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Amazon FBA Capital Requirement Calculator

Stock in the pipeline plus money awaiting payout.

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Amazon Product Launch Budget Calculator

Stock, content, advertising and contingency.

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Amazon Closing Fee Calculator

A flat fee that hurts cheap media most.

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Amazon High-Volume Listing Fee Calculator

What dead listings cost to keep.

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Amazon FBA Prep Cost Calculator

Outsourced prep against your own hours.

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Amazon Reimbursement Calculator

What is claimable, and what usually gets missed.

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Amazon Buy Box Price Calculator

Match the price, or find your floor.

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Amazon Repricing Calculator

Whether the volume covers the thinner margin.

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Amazon Net Profit Calculator

Business-level profit, refunds included properly.

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Amazon FBA Storage Volume Calculator

Why 10% off each dimension is not 10% off volume.

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Amazon SKU Profitability Calculator

Rank the catalogue by return on capital.

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Walmart Marketplace Fee Calculator

Referral fee, with payment processing already inside it.

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Walmart WFS Fee Calculator

Fulfilment by weight tier, plus storage.

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Walmart Profit Calculator

Profit per order after referral, postage and packaging.

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Mercari Fee Calculator

Selling fee plus separate payment processing.

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Mercari Profit Calculator

What is left after fees, postage and packaging.

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Poshmark Fee Calculator

A flat fee below the threshold, a percentage above it.

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Poshmark Earnings Calculator

The dead zone above the fee threshold, quantified.

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Depop Fee Calculator

Payment processing, and whatever selling fee applies now.

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Depop Profit Calculator

Sourcing cost, postage and packaging included.

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Vinted Fee Calculator

Free for sellers, paid for by buyers.

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Facebook Marketplace Fee Calculator

Free locally, charged when you ship.

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TikTok Shop Fee Calculator

Referral rate, which has risen more than once.

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TikTok Shop Profit Calculator

Referral plus creator commission, blended.

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AliExpress Dropshipping Profit Calculator

Advertising is bigger than the product.

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Temu Seller Fee Calculator

Two models: supplier, or merchant with a commission.

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Wish Marketplace Fee Calculator

Commission on item and shipping together.

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Reverb Fee Calculator

Modest commission on high-value instruments.

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StockX Fee Calculator

Break-even price, since fees come off the sale.

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Grailed Fee Calculator

Commission plus processing on menswear resale.

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Bonanza Fee Calculator

Low base rate, optional advertising tiers.

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Newegg Marketplace Fee Calculator

Category commission, plus an account tier.

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Wayfair Supplier Margin Calculator

Work backwards from retail to your wholesale price.

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Target Plus Fee Calculator

Curated marketplace, category referral rates.

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Instagram Shopping Fee Calculator

Charged per shipment, so bundling pays.

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Whatnot Seller Fee Calculator

Profit per hour streamed, not per order.

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Dropshipping Profit Calculator

Advertising counted as a unit cost, because it is one.

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Dropshipping Margin Calculator

Gross, net, and the markup multiple behind them.

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Dropshipping Break-Even Calculator

Orders needed, and the ceiling on acquisition cost.

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Dropshipping Product Pricing Calculator

Solve for price, with margin in the denominator.

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Dropshipping Ad Budget Calculator

Budget from a revenue target and your real ROAS.

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Dropshipping Break-Even ROAS Calculator

One divided by contribution margin.

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Dropshipping Startup Cost Calculator

Runway included, testing budget not optional.

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Dropshipping Supplier Cost Calculator

Defect rate changes the ranking.

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Dropshipping Shipping Cost Calculator

Delivery time priced as a refund cost.

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Print on Demand vs Dropshipping Profit Calculator

The refund gap usually decides it.

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Dropshipping Tax Calculator

Inclusive pricing takes it out of your revenue.

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Dropshipping Cash Flow Calculator

The gap between paying for ads and being paid.

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Dropshipping Profit Margin Percentage Calculator

Ad spend applied to gross, not net.

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Dropshipping Fulfilment Cost Calculator

Your own hours, priced honestly.

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Dropshipping Refund Impact Calculator

Worse than losing the profit on a good order.

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Dropshipping ROI Calculator

ROAS looks healthy until the goods come out.

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Dropshipping Monthly Revenue Calculator

Conversion is worth more than traffic.

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Winning Product Profit Calculator

Whether a winner survives being scaled.

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Dropshipping Break-Even Units Calculator

No operating leverage, by design.

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Dropshipping Ad Testing Budget Calculator

Cost per winner found, not cost per test.

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ROAS Calculator

Return on ad spend against the line that matters.

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Break-Even ROAS Calculator

One divided by contribution margin.

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Target ROAS Calculator

Overheads subtracted before the target is set.

Open

ACOS Calculator

Ad cost of sale, against break-even.

Open

ACOS to ROAS Converter

Reciprocals, converted either way.

Open

TACOS Calculator

Spend against all revenue, organic included.

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CPC Calculator

What a click costs against what it is worth.

Open

CPM Calculator

Cost per thousand, and the CPC it implies.

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CPA Calculator

Acquisition cost against contribution per order.

Open

CPL Calculator

What a lead is worth, and what it can cost.

Open

CTR Calculator

Click-through as a bidding lever.

Open

Cost per Acquisition Calculator

First-order payback against lifetime contribution.

Open

Ad Spend Calculator

Spend required for a revenue target.

Open

Ad Budget Calculator

Prospecting against retargeting, honestly.

Open

Google Ads Budget Calculator

Budget solved from an order target.

Open

Google Ads ROI Calculator

What a search spend actually returns.

Open

Google Shopping ROAS Calculator

Won in the feed, not in the bid.

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Facebook Ads ROAS Calculator

Reported return against what lands.

Open

Facebook Ads CPM Calculator

Audience saturation as the cause of rising CPM.

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Facebook Ads Budget Calculator

Budget solved from an order target.

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Facebook Ads Break-Even Calculator

The conversion rate the maths demands.

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Instagram Ads Cost Calculator

Higher CPM, higher order values.

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TikTok Ads ROAS Calculator

Cheap impressions, low intent, creative-led.

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TikTok Ads CPM Calculator

Creative refresh priced as media.

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TikTok Ads Budget Calculator

Media plus creative, budgeted together.

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Pinterest Ads Cost Calculator

Long consideration windows, under-reported results.

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Amazon Ads Break-Even Bid Calculator

Bids set by keyword conversion, not by average.

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Bing Ads ROI Calculator

Cheaper clicks, a fraction of the volume.

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Ad Frequency Calculator

Fatigue, measured rather than guessed.

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Impression Share Calculator

Lost to budget is recoverable; lost to rank is not.

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Max CPC Bid Calculator

Contribution times conversion rate.

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Break-Even CPC Calculator

Headroom, or the conversion rate you would need.

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Profit per Click Calculator

Every click as a small bet with a known payoff.

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Marketing Efficiency Ratio Calculator

The ratio attribution settings cannot game.

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Blended ROAS Calculator

The figure that reconciles to a bank balance.

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Payback Period on Ad Spend Calculator

How long acquisition is funded before it returns.

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Retargeting ROI Calculator

Incremental ROAS, against the ROAS the platform reports.

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Email Open Rate Calculator

Adjusted for machine opens.

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Email Click-Through Rate Calculator

The engagement metric that cannot be faked.

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Email Click-to-Open Rate Calculator

A metric that machine opens broke.

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Email Conversion Rate Calculator

Two rates, answering two questions.

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Email Bounce Rate Calculator

Hard bounces as a deliverability signal.

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Email Unsubscribe Rate Calculator

Small per campaign, large per year.

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Email List Growth Rate Calculator

Why growth decelerates on its own.

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Revenue per Email Calculator

The one metric that accounts for everything.

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Revenue per Subscriber Calculator

What a subscriber is worth, and what one may cost.

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Email ROI Calculator

Labour included, which is why the number is lower.

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Email Deliverability Calculator

Delivered is not the same as inboxed.

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Email List Churn Calculator

The equilibrium size churn imposes.

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Cost per Email Calculator

Charged per contact, not per send.

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Email Campaign Profit Calculator

Unsubscribes counted as lost lifetime value.

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Cart Recovery Email ROI Calculator

Incremental orders, not recovered ones.

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Email Spam Rate Calculator

The threshold that affects everyone on the list.

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Email Engagement Rate Calculator

What dormant contacts actually cost.

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Newsletter Revenue Calculator

Sponsorship priced on opens.

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Email Frequency Optimisation Calculator

Revenue against churn, both counted.

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SMS Marketing ROI Calculator

Opt-outs cost more than the send.

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Customer Acquisition Cost Calculator

Fully loaded, not media-only.

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Customer Lifetime Value Calculator

Margin-based and discounted, not revenue.

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LTV to CAC Ratio Calculator

The ratio, with payback beside it.

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CAC Payback Period Calculator

With churn, because the cohort shrinks while it pays.

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Marketing ROI Calculator

Incremental, and on contribution.

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Marketing Budget Calculator

What actually reaches media after people and tools.

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Customer Retention Rate Calculator

New customers removed, so it measures retention.

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Churn Rate Calculator

Lifespan is one divided by churn.

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Repeat Purchase Rate Calculator

Measured by cohort, not blended.

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Purchase Frequency Calculator

The lever most brands leave alone.

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Average Customer Lifespan Calculator

The average hides the shape.

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Net Revenue Retention Calculator

Can exceed 100% while customers leave.

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Gross Revenue Retention Calculator

How much new revenue only replaces old.

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Referral Rate Calculator

The cheapest acquisition, consistently under-resourced.

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Net Promoter Score Calculator

Passives count in the denominator and nowhere else.

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Viral Coefficient Calculator

Below 1 it amplifies acquisition rather than replacing it.

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Cost per Lead Calculator

Qualified cost per lead is the number that matters.

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Lead to Customer Conversion Calculator

Raising it raises what you can pay per lead.

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Sales Velocity Calculator

Cycle length is the only term in the denominator.

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Pipeline Value Calculator

Weighted, and the shortfall translated into new opportunities.

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Growth Rate Calculator

Compound, not divided.

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Compound Monthly Growth Rate Calculator

Multiplying by twelve always understates.

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Market Share Calculator

Growth that matches the market is the tide.

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Share of Voice Calculator

Excess share of voice is the investment.

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Attribution Model Calculator

The model decides the answer, not the data.

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Multi-Touch Attribution Calculator

Weights are assumptions, not measurements.

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Customer Equity Calculator

The value of the base, not of a customer.

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Marketing Payback Calculator

A treasury constraint, not just a marketing metric.

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Content ROI Calculator

A fixed cost with a decaying return.

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Payback Period Calculator

A cash constraint, not a ranking method.

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Conversion Rate Calculator

Points look small; the revenue effect is not.

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Average Order Value Calculator

Uplift here costs nothing in acquisition.

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Revenue per Visitor Calculator

The right metric for an A/B test.

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Cart Abandonment Rate Calculator

The rate is normal; the recoverable value is the point.

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Checkout Abandonment Rate Calculator

These people committed, which makes it different.

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Cart Recovery Revenue Calculator

Capturing the email earlier beats better emails.

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Bounce Rate Impact Calculator

Only matters through what the saved sessions convert at.

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Add to Cart Rate Calculator

The clearest signal of product page quality.

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Micro-Conversion Rate Calculator

Only worth optimising if it predicts purchase.

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Funnel Conversion Calculator

A point is worth more at the top.

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Sales Funnel Drop-Off Calculator

Biggest volume loss beats worst percentage.

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Landing Page Conversion Calculator

With a significance check, so you stop peeking.

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Revenue Uplift Calculator

Three improvements multiply rather than add.

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Conversion Rate to Revenue Calculator

What a CRO budget should be measured against.

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Traffic Needed for Sales Goal Calculator

Conversion work and traffic buying are substitutes.

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Sessions to Conversions Calculator

How much traffic a test actually needs.

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Exit Rate Calculator

Only a problem where exiting is not the point.

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Upsell Revenue Calculator

Spread across every order, not just the accepted ones.

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Cross-Sell Revenue Calculator

After the main decision, not during it.

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Free Shipping vs Discount Conversion Calculator

Fixed cost against a percentage cost.

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Page Speed Revenue Impact Calculator

A sizing exercise, not a promise.

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Mobile Conversion Rate Calculator

Some gap is behaviour; a wide one is checkout.

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Checkout Completion Rate Calculator

Which step loses the most people.

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Product Page Conversion Calculator

Reviews and images, which keep working.

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Search to Purchase Rate Calculator

Zero-result searches are unusually expensive.

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MRR Calculator

Annual plans normalised, not booked in full.

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ARR Calculator

A run rate, not last year's revenue.

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Subscription Churn Calculator

Voluntary and involuntary separated.

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Revenue Churn Calculator

Different from customer churn, and often worse.

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Subscription LTV Calculator

Discounted, because the revenue arrives slowly.

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MRR Growth Rate Calculator

Holding a rate gets harder as the base grows.

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Net MRR Calculator

How much of what you won only replaced losses.

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Expansion Revenue Calculator

Covering churn makes the base self-sustaining.

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Subscription Retention Calculator

Most of the loss happens in month one.

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SaaS Quick Ratio Calculator

Growth efficiency in one number.

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Subscription Payback Period Calculator

With churn, and the cash a cohort ties up.

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Trial Conversion Rate Calculator

Every trial costs money, converted or not.

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Annual vs Monthly Plan Calculator

A churn instrument as much as a pricing one.

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Subscription Box Profit Calculator

Lives or dies on churn, not on contents.

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Membership Pricing Calculator

Perceived value has to be a multiple of price.

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Recurring Revenue Forecast Calculator

Every fixed acquisition rate has a ceiling.

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Churn to LTV Impact Calculator

The relationship is hyperbolic, not linear.

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Rule of 40 Calculator

A rule of thumb, not a law.

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Subscriber Growth Calculator

The standing cost of holding a base.

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Dunning Recovery Calculator

The cheapest churn there is to fix.

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RFM Score Calculator

Recency is the strongest of the three.

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Cohort Retention Calculator

The height of the flat tail is what matters.

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Repeat Customer Rate Calculator

A share of the count, a larger share of revenue.

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Customer Churn Cost Calculator

More than the lifetime value you lose.

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Win-Back ROI Calculator

Some of them were coming back anyway.

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Loyalty Program ROI Calculator

Members spend more partly because loyal people join.

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Reward Points Value Calculator

Product rewards cost you cost, not retail.

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Points to Dollars Calculator

Stranded balances are the point of thresholds.

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Customer Satisfaction Score Calculator

Low response rates bias it upward.

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Customer Effort Score Calculator

Effort predicts churn better than satisfaction.

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Time Between Purchases Calculator

Remind just before, not just after.

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Average Revenue per Customer Calculator

Frequency has more headroom than order value.

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ARPU Calculator

Falling ARPU with rising revenue is a mix signal.

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Customer Profitability Calculator

High revenue is not the same as profitable.

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Loyalty Tier Threshold Calculator

Benefits go to everyone above the line.

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Referral Program Payout Calculator

Store credit costs cost, and brings them back.

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Store Credit Value Calculator

Cheaper than cash and it comes back to you.

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Gift Card Breakage Calculator

Cash up front, and some never redeemed.

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VIP Customer Threshold Calculator

Losing one costs several ordinary customers.

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Reactivation Rate Calculator

Value per lapsed contact sets the budget.

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Affiliate Commission Calculator

Network override included, base defined.

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Affiliate Earnings Calculator

Earnings per click is the comparable number.

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Affiliate ROI Calculator

Incremental, not reported.

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Influencer Marketing ROI Calculator

The untracked uplift assumption does the work.

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Influencer Cost per Engagement Calculator

Relevant engagement, not total engagement.

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Sponsored Post Pricing Calculator

Usage rights and exclusivity priced separately.

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Affiliate Payout Calculator

Hold period has to exceed the return window.

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Affiliate Conversion Rate Calculator

Converting far above average is a warning.

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Commission Tier Calculator

Retroactive tiers create a cliff.

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Influencer Earned Media Value Calculator

A construction, not a market price.

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Affiliate Program Margin Calculator

Discounts stacked on commission are paying twice.

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Coupon Affiliate Attribution Calculator

They were already in the basket.

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Creator Revenue Share Calculator

Revenue share costs more than it looks.

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UGC Campaign Cost Calculator

Only a share of what is produced is usable.

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Influencer CPM Calculator

A floor for the negotiation.

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Return Rate Calculator

By order and by item, which differ.

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Return Cost Calculator

A multiple of the margin on a kept order.

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Refund Rate Calculator

By value, so partial refunds count.

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Restocking Fee Calculator

It deters more than it recovers.

Open

Chargeback Rate Calculator

The threshold matters more than the count.

Open

Chargeback Cost Calculator

Even winning costs the fee and the time.

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Return on Returns Calculator

A cost centre nobody optimises.

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Reverse Logistics Cost Calculator

Labour dominates, not shipping.

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Net Return Rate Calculator

What comes back is not what you get back.

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Refund Impact on Profit Calculator

Ad spend is wasted on refunded orders too.

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Exchange vs Refund Calculator

An exchange keeps the revenue and the customer.

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Return Shipping Cost Calculator

Free returns raise conversion and returns.

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Damaged Goods Write-Off Calculator

Carrier claims are the recovery nobody claims.

Open

Return Fraud Cost Calculator

False positives cost more than the fraud.

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Refund Reserve Calculator

Size it on the peak, not the average.

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Warehouse Storage Cost Calculator

Rent per square foot is the smaller half.

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Pallet Storage Cost Calculator

Handling dominates below eight weeks.

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Warehouse Space Calculator

Aisles and support space take most of it.

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Storage Cost per Unit Calculator

Paid on time held, so cover is everything.

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Rack Capacity Calculator

Honeycombing costs a fifth of nominal capacity.

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Warehouse Utilization Calculator

A full warehouse is a slow warehouse.

Open

Cold Storage Cost Calculator

Spoilage often exceeds the temperature premium.

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Cost per Pick Calculator

Layout moves picks per hour; scanning moves errors.

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Labor Cost per Order Calculator

Paid hours exceed productive hours.

Open

Pallet Count Calculator

Carton dimensions decide the pallet fill.

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Container Loading Calculator

Volume or weight, only one is binding.

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Bin Utilization Calculator

Bins sized for the largest SKU sit half empty.

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Storage Days Cost Calculator

Physical storage is the smallest part.

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Cross-Dock Cost Calculator

Saves the storage, removes the buffer.

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Warehouse Rent per SKU Calculator

Dead SKUs cost space and capital at once.

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Working Capital Calculator

The quick ratio is the honest one.

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Cash Conversion Cycle Calculator

Days between paying and being paid.

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Burn Rate Calculator

Gross burn and net burn are different.

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Runway Calculator

Growth extends it, if the growth holds.

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Break-Even Analysis Calculator

Margin of safety is the number to watch.

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Ecommerce Startup Cost Calculator

Inventory is the line that grows.

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Inventory Financing Calculator

What share of gross profit the money costs.

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Purchase Order Financing Calculator

Expensive money for an order you could not otherwise take.

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Days Payable Outstanding Calculator

Early payment discounts are worth more than they look.

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Days Sales Outstanding Calculator

Revenue recognised, cash not received.

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Gross Merchandise Value Calculator

The number people quote, never the number they bank.

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Net Revenue Calculator

Shipping margin made visible.

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Operating Cash Flow Calculator

Profitable but broke, quantified.

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Profit Reinvestment Calculator

Tax comes out before reinvestment.

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Business Loan Repayment Calculator

Amortising loans cost less than they look.

Open

Merchant Cash Advance Cost Calculator

A factor rate is not an interest rate.

Open

Line of Credit Cost Calculator

Fees on the facility, interest on the balance.

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Business ROI Calculator

Annualised, and with a present value beside it.

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Break-Even Timeline Calculator

Two break-evens, months apart.

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Fixed vs Variable Cost Calculator

Operating leverage cuts both ways.

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Currency Converter Calculator

The spread, shown as money.

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International Pricing Calculator

Converting the home price gives the margin away.

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Purchasing Power Pricing Calculator

Works for digital goods, rarely for physical.

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FX Markup Calculator

A cost that never appears as a line item.

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Multi-Currency Margin Calculator

The price is fixed; the margin is not.

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Localized Price Rounding Calculator

Always rounding down is a one-way leak.

Open

Cross-Border Margin Calculator

Returns are the largest hidden component.

Open

Exchange Rate Margin Calculator

Only the net exposure matters.

Open

Price Localization Calculator

Local currency lifts conversion on its own.

Open

Global Price Parity Calculator

Shipping and duty are what let regional prices hold.

Open

International Markup Calculator

Each tier takes margin on the price it paid.

Open

Currency Hedging Cost Calculator

It buys certainty, not profit.

Open

Foreign Transaction Cost Calculator

Conversion is the avoidable part.

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Country Pricing Tier Calculator

The lowest tier must stay above cost.

Open

Duty-Inclusive Price Calculator

Nothing to pay on delivery.

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Percentage Off Calculator

And the volume it needs to break even.

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Dollar Off Calculator

A fixed amount shifts the mix downward.

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BOGO Discount Calculator

Contribution per deal against a single sale.

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Buy X Get Y Calculator

Set the threshold above the normal basket.

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Bundle Discount Calculator

Only worth it if the attachment is real.

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Stackable Discount Calculator

Stacking multiplies, which helps you.

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Coupon Value Calculator

The minimum spend does the work.

Open

Flash Sale Profit Calculator

Demand pulled forward is the hidden cost.

Open

Clearance Markdown Calculator

Compare against holding cost, not the original price.

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Discount Margin Impact Calculator

Required volume rises steeply as margin falls.

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Free Gift Threshold Calculator

High perceived value, low cost.

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Spend and Save Calculator

Each tier has to earn its place.

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Loyalty Discount Calculator

Frequent buyers were frequent already.

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Bulk Discount Ladder Calculator

Fulfilment savings offset part of the discount.

Open

Promo Code ROI Calculator

Most of the discount goes to people buying anyway.

Open

Sitewide Sale Profit Calculator

It discounts what was already selling.

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Minimum Discount for Profit Calculator

The floor an automated discount must respect.

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Discount vs Free Shipping Calculator

The crossover sits at a specific basket value.

Open

Seasonal Sale Calculator

The quiet period afterwards belongs in the report.

Open

Gift with Purchase Cost Calculator

Costs you cost, reads as retail.

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Unit Cost Calculator

Wastage divides, it does not add.

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Bill of Materials Cost Calculator

Scrap compounds across components.

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Cost of Goods Manufactured Calculator

Work in progress movement is the difference.

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Landed Unit Cost Calculator

The quote is the smallest part.

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MOQ Cost Calculator

A lower price on two years of stock is not a saving.

Open

Private Label Cost Calculator

Setup on the first order, or over the product's life.

Open

Manufacturing Cost Calculator

Setup is fixed per run, so run length is everything.

Open

Product Sample Cost Calculator

The cheapest insurance in sourcing.

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Tooling Cost Amortization Calculator

Amortise over realistic sales, not tool life.

Open

Bulk Order Cost Calculator

The quoted saving overstates the real one.

Open

Supplier Quote Comparison Calculator

Defect rate changes the ranking.

Open

Cost per SKU Calculator

The revenue a SKU needs to justify existing.

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Packaging Cost Calculator

Better packaging can pay for itself in damage.

Open

Labeling Cost Calculator

Source labelling removes a touch from your process.

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Assembly Cost Calculator

Assembly time falls with volume.

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Raw Material Cost Calculator

Material-heavy products carry price exposure directly.

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Wastage Cost Calculator

Stage yields multiply.

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Alibaba Order Cost Calculator

First-order cost against repeat-order cost.

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Factory Price Negotiation Calculator

Below the floor, they recover it somewhere.

Open

Product Development Cost Calculator

The risk sits in the forecast, not the cost.

Open

DPI Calculator

Effective resolution at your print size.

Open

PPI Calculator

Pixel density from resolution and screen size.

Open

Pixels to Inches Calculator

Physical size depends on the resolution you choose.

Open

Inches to Pixels Calculator

Design to the bleed size, not the finished size.

Open

Image Resolution for Print Calculator

Viewing distance changes the requirement.

Open

Print Size Calculator

Whether the file supports the size you want.

Open

Megapixels for Print Size Calculator

Resolution scales with area, not width.

Open

Aspect Ratio Calculator

The resize is fine; the composition is not.

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Image DPI Checker

Against the product's actual requirement.

Open

Bleed and Margin Calculator

Document size, trim size and safe area.

Open

Poster Size Calculator

150 DPI is usually plenty.

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Canvas Size Calculator

The wrap eats the edges.

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Image Upscale Requirement Calculator

Interpolation invents; it does not recover.

Open

Screen Print Cost Calculator

Setup dominates at low quantities.

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DTG Print Cost Calculator

No setup, no volume discount.

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Embroidery Stitch Count Cost Calculator

Priced on stitches, not colours.

Open

Sublimation Cost Calculator

Labour is the majority of the cost.

Open

Vinyl Cutting Material Calculator

Weeding labour exceeds the material.

Open

GSM to Thickness Calculator

Weight is not thickness.

Open

Print File Size Calculator

Doubling DPI quadruples the file.

Open

Banner Ad Size Calculator

Which standard sizes are a scale, and which are a redraw.

Open

Ecommerce Business Valuation Calculator

The multiple is driven by durability, not size.

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Seller Discretionary Earnings Calculator

Add-backs are worth the multiple.

Open

Revenue Multiple Valuation Calculator

It ignores margin entirely.

Open

EBITDA Multiple Valuation Calculator

Enterprise value is not what the seller receives.

Open

Break-Even Sales Calculator

Margin moves it more than cost cuts do.

Open

Sales Forecast Calculator

Plan stock and cash against the peak.

Open

Revenue Projection Calculator

Three inputs that multiply.

Open

Monthly Revenue Goal Calculator

The growth rate the goal actually requires.

Open

Units to Sell for Target Revenue Calculator

Returns mean you sell more than you keep.

Open

Profit Goal Calculator

Tax comes off the profit.

Open

Business Budget Calculator

Percentages keep costs proportional as you grow.

Open

Cost Structure Calculator

Step costs are the trap in capacity planning.

Open

Operating Leverage Calculator

It amplifies in both directions.

Open

Sales Growth Target Calculator

Retention and acquisition are substitutes here.

Open

TAM SAM SOM Calculator

TAM is context; SOM is the plan.

Open

Equity Dilution Calculator

Where the option pool sits changes everything.

Open

Cash Runway Forecast Calculator

The lowest balance is what matters.

Open

Installment Sale Calculator

Gain arrives with the money, not with the contract.

Open

About selling online calculations

Selling online is an exercise in subtraction. The buyer pays one number, and between that and your bank account sit marketplace commission, payment processing, advertising, shipping, materials, returns and tax. Sellers who only track revenue routinely discover that a busy month produced very little.

These calculators make each subtraction visible. Fee tools break an order down layer by layer so you can see what a platform actually takes. Margin tools keep the distinction between markup and margin explicit, because confusing them is the single most common and most expensive pricing error in retail, a 50% markup is a 33% margin, and treating them as the same underprices everything.

Marketplace fees change without notice, so every rate in these calculators is an editable field with a visible verification date rather than a number baked into the formula. If a platform moves a fee before we update the page, you can correct it yourself and still get the right answer.

Which one do you need?

I want to know what a platform takes from a sale

The Etsy fee calculator itemises listing, transaction, payment processing, Offsite Ads and regulatory fees against one order. If you sell outside the US, use the country-specific version, payment processing rates, the regulatory operating fee and VAT treatment all differ by where your shop is registered.

I want to set a price

Work backwards, not forwards. The margin-based price calculator starts from the margin you need and gives the price that delivers it, with percentage fees inside the calculation where they belong. Working forwards from cost gives you whatever margin happens to fall out.

I want to know if I am actually profitable

Per-order profit tells you whether a product works; the ecommerce profit calculator tells you whether the business does, because it includes the fixed costs a per-order calculation never sees. Break-even point and margin of safety show how much room you have if sales dip.

I want to run a promotion without losing money

The discount price calculator shows what a reduction does to margin and how much extra volume it needs just to break even, usually far more than expected. On a 40% margin, a 20% discount needs sales to double.