Amazon ROI Calculator
Return per cycle, and how many cycles you get.
Amazon revises fee schedules at least annually and adds new surcharges more often. These defaults are a starting point — the figures in your own fee preview are the ones that describe your ASINs.
Return on cost
147.8%
480% annualised at 3.3 turns
ROI per cycle matters less than how many cycles you get. A 148% return turning 3.3 times a year beats a 296% return turning once — which is why fast-moving products with thin margins often outperform slow ones with fat margins on the same capital.
How the Amazon ROI Calculator works
Return on cost matters less than how often you get it. A 30% return turning four times a year beats a 60% return turning once, on the same capital — which is why fast-moving thin-margin products often outperform the fat-margin ones sellers prefer to talk about.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
What ROI should I target on Amazon?
Sellers commonly look for 100% ROI on cost for arbitrage and 50% or more for private label. But the figure is meaningless without the cycle time — annualise it before comparing products.
What is the cash cycle on Amazon?
Payment to supplier, production, freight, receiving, sell-through, then Amazon's payout schedule. Twelve to twenty weeks is common for imported goods, which means capital turns three or four times a year at best.
Why does turn rate matter so much?
Because the constraint on most Amazon businesses is capital, not demand. Doubling turn rate doubles annual profit on the same money, which is a bigger lever than any margin improvement you are likely to find.
ROI or margin — which should I optimise?
Annualised return on capital, which combines both. It is the only figure that correctly ranks a slow high-margin product against a fast low-margin one.