Content ROI Calculator
A fixed cost with a decaying return.
Content ROI
815%
breaks even in month 3
Content is a fixed cost with a decaying return, which makes it the mirror image of paid media. It looks worse than advertising for the first 3 months and better afterwards, and judging it on a monthly report guarantees the wrong conclusion.
How the Content ROI Calculator works
Content is a fixed cost with a decaying return — the mirror image of paid media. It looks worse than advertising for the first several months and better afterwards, which means judging it on a monthly report guarantees the wrong conclusion.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How do I calculate content ROI?
Contribution per visit times monthly visits, accumulated over the content's useful life with a decay rate applied, less production cost.
How long does content keep performing?
Well-ranked evergreen content can produce traffic for years, decaying slowly. Time-sensitive content decays within weeks. The two should never be modelled with the same assumptions.
Why does it look bad early?
Because the cost is paid up front and the traffic builds over months as rankings develop. A piece measured after thirty days will almost always show a loss.
How does it compare with paid media?
Paid stops the moment you stop paying; content keeps working. Over a two-year horizon good content usually wins on cost per visit, and over one quarter it never does.