CPC Calculator
What a click costs against what it is worth.
Cost per click
$1.14
$1.39 of revenue per click
A click is worth $1.39 at your conversion rate and order value, and costs $1.14. Bidding decisions come from that comparison, not from whether the CPC feels high — an expensive click on a converting page beats a cheap one that does nothing.
How the CPC Calculator works
A click is worth your average order value times your conversion rate. Comparing that against what you pay is the whole of bid strategy — an expensive click on a converting page beats a cheap one that does nothing, and the intuition that a high CPC is bad has no basis without the comparison.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How do I calculate CPC?
Total spend divided by clicks. On CPM-priced platforms it is CPM divided by ten times the click-through rate.
What is a click worth?
Average order value times conversion rate gives revenue per click; multiply by contribution margin for profit per click. That number is the ceiling on what you can pay.
How do I lower CPC?
On CPM platforms, raise click-through rate — better creative halves your effective CPC without the auction price changing. On auction platforms, improve relevance and quality signals, which lowers the price you pay for the same position.
Is a high CPC always bad?
No. High-intent keywords cost more and convert far better. Search terms with buying intent routinely justify CPCs several times higher than browse terms.