Dropshipping ROI Calculator
ROAS looks healthy until the goods come out.
Return on ad spend
2.90×
37.9% return on total cost
ROAS of 2.90× sounds healthy until the goods come out. Real return on everything you spent is 37.9% — the figure that decides whether the business is worth running, and the one ad platforms never show you.
How the Dropshipping ROI Calculator works
A 2.9× ROAS sounds excellent right up until you subtract the cost of the goods. Real return on everything you spent is the figure that decides whether the business is worth running — and it is the one the ad platforms never show you.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
What is the difference between ROAS and ROI?
ROAS is revenue divided by ad spend and ignores the cost of goods entirely. ROI is profit divided by everything you spent. A 3× ROAS on a 35% cost of goods is a very ordinary ROI.
What ROI should I target?
Enough that the money is better here than anywhere else you could put it, accounting for the risk and the work. Many operators want 30% or better per cycle, and the cycle on dropshipping is short.
Why do ad platforms show ROAS?
Because it is the number they can measure and it flatters them. They do not know your cost of goods, and they have no incentive to ask.
Does a high ROAS mean I should spend more?
Usually yes, up to the point where marginal ROAS approaches break-even. A very high blended ROAS often means you are under-spending and leaving profitable volume on the table.