Ecommerce Business Valuation Calculator
The multiple is driven by durability, not size.
Valuation multiples vary widely with market conditions, buyer type and the quality of the business. These are planning estimates, a broker's valuation and a completed sale are different things again.
Estimated value
$844,800
3.12× SDE plus inventory
Channel concentration of 68% and 20 owner hours a week both pull the multiple down, because a buyer is purchasing durable earnings rather than your working week. Reducing either before a sale is worth more than an equivalent increase in profit.
How the Ecommerce Business Valuation Calculator works
Channel concentration and owner hours both pull the multiple down, because a buyer is purchasing durable earnings rather than your working week. Reducing either before a sale is frequently worth more than an equivalent increase in profit.
Also known as: what is my online store worth · sell my ecommerce business value · online business valuation multiple
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price, check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How are ecommerce businesses valued?
Usually a multiple of seller discretionary earnings, plus inventory at cost. The multiple varies with growth, channel mix, owner involvement and how transferable the operation is.
What multiple should I expect?
Small ecommerce businesses commonly change hands at two to four times SDE, higher for larger, faster-growing or less owner-dependent ones. Market conditions move the range considerably.
What raises the multiple?
Diversified traffic and channels, documented processes, a team that runs it without you, growth, and clean financials. Each addresses the same question, will these earnings survive the handover.
Is inventory included in the price?
Usually separately, at cost. A buyer pays the multiple for the earnings and the cost price for the stock, and disputes about stock valuation are common at completion.