Influencer CPM Calculator
A floor for the negotiation.
Influencer CPM
$10.42
$14.00 to buy the same reach
Comparing influencer CPM against paid CPM sets a floor for the negotiation, though the trust multiplier is a judgement rather than a measurement. Views also decay unpredictably — a creator's median view count is a better basis than their best post.
How the Influencer CPM Calculator works
Comparing influencer CPM against paid CPM sets a floor for the negotiation. The trust premium above it is a judgement rather than a measurement — and a creator's median view count is a far better basis than their best post.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How is influencer CPM calculated?
Fee divided by expected views, times a thousand. Expected views should come from the creator's recent median, not their peak.
How does it compare with paid CPM?
Influencer CPM is usually higher, and the argument for paying it is credibility and creative that paid media cannot buy. Whether the premium is justified is what the negotiation is about.
Why use median rather than average views?
Because a single viral post pulls the average up and will not repeat. The median describes what a typical post from that creator actually delivers.
Should I pay per view instead?
Performance-based creator deals exist and are growing. They shift risk to the creator, which means fewer will accept them and those who do will charge more per view.