Loyalty Tier Threshold Calculator
Benefits go to everyone above the line.
Net value of the tier
−$9,043
960 customers pushed up
The benefits go to everyone above the threshold, including 2,640 customers who were already there. Setting the threshold too low gives benefits away; too high and nobody reaches for it. The sweet spot sits somewhat above the median spend.
How the Loyalty Tier Threshold Calculator works
Tier benefits go to everyone above the threshold, including the customers who were already there. Setting it too low gives benefits away for nothing; too high and nobody reaches for it. The sweet spot sits somewhat above the median spend.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
Where should a tier threshold sit?
Above the median spend but within reach of a meaningful share of customers. Somewhere around the 70th to 80th percentile is a common landing point.
Why does the threshold matter so much?
Because everyone above it receives the benefits, whether the tier changed their behaviour or not. The cost scales with how many qualify; the benefit scales only with how many were pushed up.
Should thresholds reset annually?
Usually — it keeps the incentive live and prevents the top tier accumulating customers who no longer spend. Rolling twelve-month windows are gentler than calendar resets.
How many tiers should a programme have?
Two or three. More tiers dilute the meaning of each and complicate the message, and the top tier stops feeling special.