Membership Pricing Calculator
Perceived value has to be a multiple of price.
Price to charge
$36.67
2.18× the value you deliver
Members need to perceive several times the price in value to stay, and 2.18× is a reasonable place to be. Below about two times, cancellation becomes an easy decision the first time someone reviews their subscriptions.
How the Membership Pricing Calculator works
Members need to perceive several times the price in value to keep paying. Below about twice, cancellation becomes an easy decision the first time someone reviews their subscriptions — which they now do far more often than they used to.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How do I price a membership?
Cost to serve divided by one minus your target margin gives the floor. What the market bears is set by perceived value, and the gap between the two is the room you have.
What value multiple should members perceive?
Three times or more is a comfortable place to be. At less than two, the membership is competing with every other subscription during the periodic cull.
Should I offer tiers?
Usually, because willingness to pay varies more than cost to serve does. Two or three tiers capture that variation without creating a choice that paralyses people.
What kills memberships?
Value that arrives all at once rather than continuously. If everything useful is delivered in month one, month two is a cancellation waiting to happen.