Newsletter Revenue Calculator
Sponsorship priced on opens.
Monthly newsletter revenue
$2,402
$0.086 per subscriber
Sponsorship is priced on opens, which is why machine opens matter commercially as well as analytically — a sponsor paying on inflated numbers eventually notices. Being able to report click data alongside opens protects the rate you can charge.
How the Newsletter Revenue Calculator works
Sponsorship is priced on opens, which is why machine opens matter commercially as well as analytically — a sponsor paying against inflated numbers eventually notices. Being able to report click data alongside opens protects the rate you can charge.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How do newsletters price sponsorship?
Usually a rate per thousand opens, commonly £20 to £60 depending on audience quality and niche. Highly specialised professional audiences command far more.
How do inflated open rates affect this?
They inflate the invoice and depress the sponsor's measured return. Sponsors who track clicks work out the discrepancy, and rates correct downward once they do.
Should I charge on opens or clicks?
Opens are the market convention and easier to sell. Offering click reporting alongside builds trust and supports a higher rate — sponsors pay more for numbers they believe.
What else can a newsletter earn?
Affiliate revenue, own-product sales, paid subscriptions and classifieds. Most successful newsletters combine several rather than relying on sponsorship alone.