Sales Growth Target Calculator
Retention and acquisition are substitutes here.
Annual growth required
29.1%
2.2% monthly
Reaching the target needs 29.1% a year, or 8,000 additional customers at today's value per customer. Raising the repeat rate from 33% reduces that requirement proportionally: retention and acquisition are substitutes for this purpose.
How the Sales Growth Target Calculator works
Reaching a revenue target needs either more customers or more value per customer, and raising the repeat rate reduces the acquisition requirement proportionally. For this purpose the two are substitutes, and one of them is considerably cheaper.
Also known as: growth target calculator · required growth rate · what growth do I need to hit plan
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price, check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
What growth rate do I need?
The target divided by current revenue, raised to one over the number of years, minus one. Converting to a monthly figure makes it easier to track.
How many customers does that require?
The extra revenue divided by revenue per customer, at today's value. Raising the value per customer reduces the count needed one for one.
Is it easier to acquire or retain?
Retention is usually cheaper per pound of revenue and slower to move. Acquisition is faster and costs money every month. Most plans need both.
What if the growth rate looks impossible?
Then either the timeframe extends or the plan changes shape. A target requiring a rate nobody in the category achieves is a wish rather than a plan.