Selling Price from Markup Calculator
Price from cost and markup, with the real margin shown.
Selling price
$35.00
42.9% margin
How the Selling Price from Markup Calculator works
Markup pricing is quick and works well across a large catalogue. The one thing to watch is the margin it produces, because the two numbers diverge sharply as the percentage rises — and the margin is what your accounts care about.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How do I calculate price from markup?
Price = cost × (1 + markup). A £20 cost with 75% markup gives £35. The resulting margin is 42.9%, noticeably less than the markup figure suggests.
What markup gives a 50% margin?
100% — doubling the cost. This is the keystone rule, and it is the clearest illustration of the gap: the markup number is exactly double the margin number at this point.
Do different product categories use different markups?
Substantially. Grocery often runs 10-25%, apparel 100-300%, jewellery frequently above 300%, and consumer electronics under 15%. The differences reflect turnover speed, return rates and holding costs more than anything else.
Should markup be applied before or after shipping cost?
Include inbound shipping in the cost base before applying markup — it is part of what the unit cost you. Outbound shipping to the customer is a separate decision about whether to charge, absorb, or build it into the price.