Subscriber Growth Calculator
The standing cost of holding a base.
Subscribers in 24 months
3,755
ceiling of 4,333
The target is above the ceiling this acquisition rate supports. Reaching 5,000 subscribers needs 300 new subscribers a month just to hold, against 260 today — or lower churn.
How the Subscriber Growth Calculator works
Holding a subscriber base costs a fixed number of new subscribers a month purely to replace churn. That standing cost rises with the size of the base, which is why growth decelerates without anyone changing anything.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How many new subscribers do I need just to stand still?
The base times the churn rate. At 5,000 subscribers and 6% churn, that is 300 a month before any growth at all.
Why does the target get harder as I grow?
Because the replacement requirement scales with the base. Doubling the base doubles the number of new subscribers needed simply to hold position.
What is the ceiling on subscriber count?
New subscribers per month divided by the churn rate. Acquisition alone cannot push the base past it — only lower churn can.
How do I break through the ceiling?
Reduce churn, which raises the ceiling proportionally, or grow acquisition continuously. The first is a one-off improvement that lasts; the second is a treadmill.