Target Profit Calculator
Units and revenue needed to hit a profit goal.
Units needed
375
$15,000 of revenue
How the Target Profit Calculator works
Target profit analysis is break-even with the goal added to fixed costs. Treating the profit you want as a cost you must cover turns a vague ambition into a specific number of units — which is far easier to plan against.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How do I calculate sales needed for a target profit?
(Fixed costs + target profit) ÷ contribution margin per unit. With £4,000 of fixed costs, a £2,000 profit goal and £16 contribution, you need 375 units.
How do I handle tax in a profit target?
If the target is after tax, gross it up first: required pre-tax profit = target ÷ (1 − tax rate). A £2,000 after-tax goal at 25% tax needs £2,667 pre-tax.
What if the required volume is unrealistic?
Then the target cannot be reached by selling more, and one of the inputs has to change — raise price, cut variable cost, or reduce fixed costs. Discovering this in a calculator is considerably cheaper than discovering it in a quarter.
Is it better to raise price or sell more?
Usually price, because it flows entirely into contribution while volume brings proportional variable costs with it. A 10% price rise on a 40% margin adds far more profit than a 10% volume rise, and requires no extra work.