Wholesale Price Calculator
Wholesale price that still leaves you a margin.
Wholesale price
$30.77
35.0% margin
How the Wholesale Price Calculator works
Wholesale works backwards from retail: your stockist needs their own margin, so your wholesale price is typically half of what the end customer pays. If your costs cannot survive that, the product is not ready for wholesale.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How is wholesale price calculated?
Commonly retail ÷ 2, giving the retailer a 50% margin. From your side, wholesale must still clear your own costs with margin left — so cost ÷ (1 − your wholesale margin) is the figure that matters to you.
What margin should I keep on wholesale?
30-50% is typical. It is lower than retail because volumes are larger, marketing is the retailer's problem, and you are not paying marketplace fees. If wholesale margin drops below about 25%, the volume rarely compensates.
What is keystone pricing?
Doubling the wholesale price to set retail — a 50% retail margin. It has been the default in retail for a century because it is simple and roughly covers a store's overheads.
Should I sell wholesale at all?
It trades margin for volume and reach. It works when your production scales cheaply and you want distribution you cannot buy with advertising. It does not work when your cost base only supports direct-to-consumer pricing.