YouTube Revenue Calculator

CPM is what advertisers pay per thousand monetised impressions. RPM is what the creator receives per thousand total views, after the platform's share and with unmonetised views in the denominator — usually less than half the CPM.

Ad blockers, viewer region, content deemed unsuitable for some advertisers, and viewers on ad-free subscriptions. Sixty to eighty percent is a common range and it varies by audience.

The long-standing split is 55% to the creator and 45% to the platform for standard video ads, with a different split for Shorts. This is an input here rather than a hard-coded figure, since platform terms change.

It varies enormously by topic and audience country. Finance and business content commands multiples of what entertainment does, and a US audience is worth several times a global average one.

Rarely the largest part for anyone established. Sponsorship, products, memberships and affiliate income typically exceed ad revenue, which is the most volatile and least controllable of the streams.

This calculates it from your own RPM, which is the only honest way to answer. At a $3 RPM a $5,000 month needs roughly 1.7 million views; at a $12 RPM it needs about 420,000.

Because RPM counts all views in the denominator including unmonetised ones, and it is net of the platform's share. A $10 CPM commonly lands nearer a $3 to $4 RPM once both effects apply.

Finance, insurance, business software and legal consistently command the highest advertiser bids. Entertainment and gaming sit at the lower end, sometimes by a factor of five or more.

Longer videos can carry mid-roll advertisements, which raises revenue per view materially. It also creates an incentive to pad content, which costs retention — and retention drives distribution.

A great deal. Advertisers bid far more for viewers in high-spending markets, so two channels with identical view counts and different audience geography can differ several-fold in revenue.

No. Short-form monetisation uses a different revenue-sharing model with a substantially lower effective RPM, which is why large Shorts view counts translate into modest revenue.

Direct audience support and products, because they do not depend on advertiser demand or algorithmic distribution. Ad revenue is the most volatile line in almost every creator's accounts.