Sponsored Post Pricing Calculator
Usage rights and exclusivity priced separately.
Suggested fee
$1,169
$806 for the post itself
Usage rights and exclusivity are separately priced for a reason — a post is a one-off, but the right to run it as an advertisement for months is a different product. Brands that assume usage is included are the main source of disputes in creator contracts.
How the Sponsored Post Pricing Calculator works
A post is a one-off; the right to run it as an advertisement for months is a different product. Brands assuming usage rights are included is the single most common source of dispute in creator contracts.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How should a sponsored post be priced?
A base rate per thousand followers, adjusted for engagement rate against a benchmark, then separate line items for usage rights and exclusivity.
What are usage rights worth?
Commonly 10% to 25% of the base fee per month of paid usage. Perpetual rights across all channels can double or triple the fee, and reasonably so.
What is category exclusivity?
An agreement not to work with competitors for a period. It removes the creator's ability to earn elsewhere, so it typically adds 30% to 100% depending on length and category breadth.
Should engagement rate adjust the price?
Yes — follower count alone overpays inactive audiences. A creator at twice the benchmark engagement is delivering roughly twice the attention per follower.