CPL Calculator
What a lead is worth, and what it can cost.
Cost per lead
$9.52
$68.03 per customer
A lead is worth the contribution times the rate at which leads become customers — $3.41 here. Improving the lead-to-sale rate raises what you can afford to pay for a lead proportionally, which is usually easier than reducing the cost of the lead itself.
How the CPL Calculator works
A lead is worth contribution per customer times the rate at which leads become customers. Improving that conversion rate raises what you can afford to pay for a lead proportionally, which is usually easier than making the leads themselves cheaper.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How do I calculate cost per lead?
Spend divided by leads generated. To judge whether it is affordable, compare against contribution per customer times your lead-to-sale rate.
What is a good cost per lead?
There is no benchmark that survives crossing industries. The only meaningful test is whether it sits below the maximum your lead-to-sale rate and contribution support.
How do I improve lead quality?
Qualify harder in the form or the ad. Fewer, better leads raise the lead-to-sale rate, which raises the affordable cost per lead — often more than enough to offset the lower volume.
Should I chase cheaper leads?
Only if they convert at the same rate. A lead half the price that converts at a third of the rate is more expensive per customer, which is the trap broad targeting sets.