Conversion Rate Calculator
Points look small; the revenue effect is not.
Conversion rate
2.3%
$64,032 of revenue
A 0.40-point gain sounds trivial and is a 17.39% revenue increase, because conversion multiplies revenue rather than adding to it. That gap between how it reads and what it does is why CRO is consistently under-funded.
How the Conversion Rate Calculator works
A 0.4-point conversion gain sounds trivial and is a 17% revenue increase, because conversion multiplies revenue rather than adding to it. That gap between how it reads and what it does is why CRO is consistently under-funded relative to traffic buying.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How do I calculate conversion rate?
Orders divided by sessions. Using users instead of sessions gives a higher number and answers a different question — pick one and stay with it.
What is a good ecommerce conversion rate?
Most stores sit between 1% and 3%, with wide variation by category, traffic source and price point. Paid social converts lower than branded search on the same site, so a blended figure hides more than it shows.
Why is a small point change worth so much?
Because it is a relative change. Going from 2.0% to 2.4% is a fifth more orders on the same traffic, which is a fifth more revenue at no extra acquisition cost.
Should I segment conversion rate?
Always — by device, by source, and by new versus returning. A blended rate moves when the traffic mix changes and tells you nothing about whether the site improved.