Dollar Off Calculator
A fixed amount shifts the mix downward.
Discounted price
$46.00
20.7% equivalent
A fixed amount off is a bigger percentage on cheaper items, so it shifts the mix toward low-value baskets. A percentage discount does the opposite. Which you use should follow from which behaviour you want.
How the Dollar Off Calculator works
A fixed amount off is a bigger percentage on cheaper items, so it shifts the mix toward low-value baskets. A percentage discount does the opposite. Which you choose should follow from which behaviour you want rather than from which is easier to write.
Also known as: fixed amount discount · money off calculator · amount off price calculator
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price, check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
Is a fixed amount better than a percentage?
It depends on what you want. Fixed amounts favour low-value baskets and are simple to communicate; percentages favour high-value baskets and cost more on them.
What is the equivalent percentage?
The amount divided by the price. £12 off a £58 item is 20.7%, and off a £30 item it is 40%, the same offer, twice the cost.
Should I set a minimum spend?
Almost always with a fixed amount, otherwise the discount lands hardest on your cheapest products. A minimum converts the discount into a basket-size lever.
Which converts better?
Fixed amounts read as more concrete and often convert better below about £50; percentages read as larger above it. The threshold varies by category and is worth testing.