Dunning Recovery Calculator
The cheapest churn there is to fix.
Value of better dunning
$14,616
36 extra subscribers saved a month
Failed payments are the cheapest churn to fix — the customer did not decide to leave, their card expired. Smart retry timing, card updater services and a clear email sequence typically move recovery from a third to two thirds, worth $175,392 a year here.
How the Dunning Recovery Calculator works
Failed payments are the cheapest churn to fix, because the customer never decided to leave — their card expired. Smart retry timing, card updater services and a clear email sequence typically move recovery from a third to two thirds.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
What share of failed payments can be recovered?
With no effort, around a third recover on their own. With proper dunning — timed retries, card updater, email and in-app prompts — two thirds is a realistic target.
When should retries happen?
Not immediately. Retrying a few days later, and around payday, materially outperforms hammering the card the same day. Some processors offer intelligent retry timing that does this automatically.
What is a card updater service?
A network service that gives you the new card details when a customer's card is reissued. It silently prevents a large share of failures, and it is usually the highest-return item in a dunning programme.
How many dunning emails should I send?
Three or four across the retry window, escalating in urgency. Making it easy to update the card from the email is more important than the copy.