Exit Rate Calculator
Only a problem where exiting is not the point.
Exit rate
30%
900 sessions saved by the improvement
Exit rate is only a problem on pages that are not meant to be the end of a journey. A high exit rate on an order confirmation page is correct; the same rate on a category page is a leak worth $19,980 a year.
How the Exit Rate Calculator works
A high exit rate on an order confirmation page is correct; the same rate on a category page is a leak. Exit rate only means something once you know whether the page was supposed to be the end of the journey.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
What is the difference between exit rate and bounce rate?
Bounce rate counts sessions that ended on the page they started on. Exit rate counts all sessions that ended on the page, however they arrived.
Which pages should have high exit rates?
Confirmation pages, contact pages, and anything that completes a task. Exiting after finishing is success, not failure.
How do I use exit rate?
Look for pages in the middle of a journey with unexpectedly high exits. Those are leaks, and the value of fixing one is the number of sessions saved times what a continuing session is worth.
What causes high exits mid-journey?
Missing information, a dead end with no obvious next step, slow loading, or content that did not match what brought the visitor there.