Funnel Conversion Calculator
A point is worth more at the top.
Overall conversion
2.49%
1,195 orders from 48,000 sessions
A percentage point is worth a different amount at each step, because each carries a different volume. Here the add to cart step is worth most — $2,666 a month per point, against $1,155 for the weakest.
How the Funnel Conversion Calculator works
A percentage point is worth a different amount at each funnel step, because each carries a different volume. Teams routinely optimise the step that is easiest to measure rather than the one carrying the most traffic — and the difference is often an order of magnitude.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
Which funnel step should I optimise first?
The one where a point improvement produces the most revenue, which is a function of volume at that step and everything downstream. It is rarely the step with the worst percentage.
How do I calculate the value of a point?
One percent of the traffic reaching that step, multiplied through every remaining step's conversion rate, times order value. That is what a point is worth.
What is a typical ecommerce funnel?
Session, product view, add to cart, begin checkout, purchase. Roughly 40% view a product, a quarter of those add to cart, a third of those start checkout, and most of those complete.
Should I add more funnel steps?
Only if you would act differently based on them. More granular funnels look more rigorous and mostly add measurement work without changing decisions.