Facebook Ads ROAS Calculator
Reported return against what lands.
Meta Ads ROAS
0.81×
119 orders at $66.99 each
Below the 2.38× break-even, so this spend loses money at these rates. Meta shows the ad to the most likely buyers first, so CPM and CPA both rise as you scale. The reported ROAS also includes view-through credit, which is why it exceeds what lands in the bank.
How the Facebook Ads ROAS Calculator works
Meta shows your ad to the most likely buyers first, so CPM and cost per acquisition both rise as you scale. Its reported ROAS also includes view-through credit for people who never clicked, which is why the dashboard figure exceeds what arrives in the bank.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
What ROAS should I expect from Meta?
For cold traffic on a new account, 1.5× to 2.5× is common. Established accounts with strong creative and retargeting reach 3× or more blended. Compare against your break-even, not against someone else's screenshot.
Why does reported ROAS exceed actual revenue?
Attribution windows count view-throughs and cross-device conversions, and every platform credits itself for the same customer. Summing platform-reported revenue routinely exceeds total sales.
Why does performance drop when I raise the budget?
Because the algorithm has already found the cheapest buyers. Increasing spend reaches further into the audience, so cost per acquisition rises — the fix is broader creative, not a bigger budget.
How should I judge Meta?
On blended revenue and blended spend across all channels. Channel-level ROAS is useful for optimising within Meta and misleading for deciding how much of the business to give it.