Facebook Ads Break-Even Calculator
The conversion rate the maths demands.
Conversion rate to break even
5.22%
at $1.27 per click
At this CPM and click-through you need 5.22% conversion to break even. That is the honest test of whether Meta can work for a product — if the number is above what your site achieves on any traffic, the answer is no regardless of targeting.
How the Facebook Ads Break-Even Calculator works
At a given CPM and click-through rate you need a specific conversion rate to break even. That is the honest test of whether Meta can work for a product — if the required rate is above what your site achieves on any traffic, the answer is no regardless of targeting.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How do I know if Meta can work for my product?
Work out the implied cost per click from CPM and click-through, then the conversion rate needed to cover contribution. If that rate exceeds what your best traffic converts at, the economics do not close.
What if the required conversion rate is impossible?
Raise average order value, raise margin, or find a cheaper channel. Improving the ads cannot fix an arithmetic gap of that kind.
Does a higher price help?
Usually, because contribution rises faster than conversion falls in most categories. Low-priced single items are the hardest thing to sell profitably on paid social.
What about lifetime value?
It legitimately changes the calculation if repeat purchase is real and measured. It is also the most common way people justify unprofitable acquisition on a repeat rate they have never checked.