Free Gift Threshold Calculator
High perceived value, low cost.
Net per order that reaches it
$3.72
$1,250 a month
A gift with a high perceived-value-to-cost ratio is the cheapest basket lever there is. This one costs $4.20 and reads as $18.00. Overstock and end-of-line items make excellent gifts for exactly that reason.
How the Free Gift Threshold Calculator works
A gift with a high perceived-value-to-cost ratio is the cheapest basket lever available. Overstock and end-of-line items make excellent gifts for exactly that reason. They cost you cost of goods and read as full retail value.
Also known as: gift with purchase threshold · free item spend level · when to trigger a free gift
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price, check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
Where should the gift threshold sit?
Above the average order value by enough to require adding an item. The uplift it produces has to cover the gift's cost, so the gap and the gift value have to be set together.
What makes a good free gift?
High perceived value relative to your cost, genuinely useful with the main purchase, and small enough not to add shipping cost. Sample sizes and accessories work well.
Is a gift better than a discount?
Usually, at equivalent cost, because a gift costs you cost of goods while a discount costs full retail value. The perceived value ratio is the entire advantage.
Can I use slow-moving stock?
It is the classic and best use, provided the item is genuinely desirable. Giving away something nobody wanted at full price makes the offer feel worse, not better.