Add to Cart Rate Calculator
The clearest signal of product page quality.
Add to cart rate
26%
85 extra orders from the improvement
Add to cart rate is the clearest signal of product page quality — it isolates the product, price and imagery from everything that happens at checkout. A low rate with good traffic is almost always a photography, description or price problem.
How the Add to Cart Rate Calculator works
Add to cart rate isolates the product, price and imagery from everything that happens at checkout. A low rate on good traffic is almost always a photography, description or price problem — and it points at the fix far more precisely than overall conversion does.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How is add to cart rate calculated?
Add to cart events divided by product page views. Counting sessions rather than pageviews gives a higher figure and a different meaning.
What is a typical add to cart rate?
Commonly 5% to 15% of product page views, varying widely by category and price. Considered purchases sit far lower than impulse ones.
How do I improve it?
Better primary images, clearer sizing and specification information, visible reviews, and honest delivery expectations. Price is the other lever, and usually the last one to reach for.
What does a high add-to-cart with low conversion mean?
The product page is doing its job and the checkout is not. That split is exactly what makes this metric worth tracking separately.