Gross Merchandise Value Calculator
The number people quote, never the number they bank.
Net revenue
$994,000
71% of GMV
GMV is $1,400,000 and net revenue is $994,000 — 71% of it. GMV includes shipping the customer paid, orders later returned and the value of discounts, none of which are revenue, which is why it is the number people quote and never the number they bank.
How the Gross Merchandise Value Calculator works
GMV includes shipping the customer paid, orders later returned and the value of discounts — none of which are revenue. It is the number people quote and never the number they bank, and the gap is usually a third or more.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
What is gross merchandise value?
The total value of orders placed, before returns, discounts, fees and often before tax. It measures marketplace activity rather than business performance.
Why do businesses quote GMV?
Because it is the largest number available. For marketplaces it is genuinely the right measure of platform scale; for a retailer it mostly obscures what the business earns.
How far is GMV from net revenue?
Commonly 60% to 80% of GMV survives to net revenue after returns, discounts and fees. The exact figure depends entirely on category and channel.
Which should I report?
Net revenue for the business, GMV only where the audience genuinely needs a measure of gross activity. Reporting GMV alone is a choice to be judged on a number nobody receives.