Net Revenue Calculator
Shipping margin made visible.
Net revenue
$1,106,000
79% of gross sales
Shipping runs at a $28,000 loss, which is a deliberate choice in most stores and worth being explicit about. It is a marketing cost dressed as a logistics one.
How the Net Revenue Calculator works
Most ecommerce runs shipping at a loss, which is a deliberate choice and worth being explicit about. It is a marketing cost dressed as a logistics one, and it belongs where it can be seen.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How is net revenue calculated?
Gross sales less returns, less discounts, less sales tax collected on behalf of the authorities. Shipping charged to customers is revenue; shipping you pay is a cost.
Should sales tax be in revenue?
No. It is collected on behalf of the tax authority and remitted, so it never belonged to the business. Including it inflates revenue and distorts every margin calculation downstream.
Is shipping revenue?
What the customer pays is revenue; what you pay the carrier is a cost. Netting them and reporting only the difference hides how much delivery is being subsidised.
Why does the distinction matter?
Because margin percentages are calculated on revenue. Getting the denominator wrong makes every margin figure in the business wrong by the same amount.