Instagram Ads Cost Calculator
Higher CPM, higher order values.
Instagram Ads ROAS
0.42×
64 orders at $125.00 each
Below the 2.38× break-even, so this spend loses money at these rates. Instagram placements typically cost more per thousand than Feed and click through less, but attract higher order values in visual categories. Judge it on cost per acquisition, not CPM.
How the Instagram Ads Cost Calculator works
Instagram placements typically cost more per thousand than Feed and click through less, while attracting higher order values in visual categories. That combination means CPM comparisons mislead — the only fair test is cost per acquisition.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How much do Instagram ads cost?
Typically a higher CPM than Facebook Feed for the same targeting, varying widely by country and season. Stories and Reels price differently again.
Is Instagram better than Facebook for ecommerce?
For visual, considered and fashion-led products, often. For price-driven or utility products, usually not. The audience skews younger and more discovery-oriented.
Should I separate Instagram placements?
Splitting placements gives control and costs efficiency, because the algorithm optimises better with pooled data. Split only when you have enough volume to support it.
Do Reels and Stories need different creative?
Yes. Vertical, sound-on, fast openings. Reusing a Feed asset in Stories reliably underperforms, and it is the most common reason placement-level results look bad.