Instagram Shopping Fee Calculator
Charged per shipment, so bundling pays.
Marketplace fee models change often, and several platforms in this set have altered theirs outright in recent years. These defaults are a starting point — your own seller terms are the authority.
Fee per order
$3.10
$1.55 per item at 2 items
The fee is charged per shipment, not per item, so bundling rewards you directly — the same $3.10 covers 2 items here instead of one. Where checkout on Instagram is unavailable, the platform links to your own store and charges nothing at all.
How the Instagram Shopping Fee Calculator works
The fee is charged per shipment rather than per item, which rewards bundling directly — the same fee covers a two-item order as a one-item order. Where checkout on Instagram is unavailable, the platform links to your own store and charges nothing at all.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
What does Instagram charge?
A selling fee of around 5% per shipment where checkout is available, with a flat minimum on low-value orders. Where checkout is not available, traffic goes to your own site and no fee applies.
Why does per-shipment pricing matter?
Because a customer buying three items pays one fee, not three. That makes bundles and multi-buy promotions unusually effective here relative to per-item fee structures.
Is checkout available everywhere?
No — availability varies by market and has changed over time. In markets without it, product tags link to your own store, which means you keep everything but handle the checkout yourself.
Should I use in-app checkout or link out?
In-app converts better because it removes a step, and costs the fee. Linking out is free and gives you the customer relationship and data. For repeat-purchase brands the second is usually worth more.