International Pricing Calculator

Converting the home price gives the margin away.

Written and maintained by Mohit PatelLast checked August 4, 2026How we build these

Home market price

Exchange rate to the target currency

Extra shipping to that market

Duty you absorb

FX and payment cost

Margin at home

Exchange rates move constantly and no rate is stored here, enter the current mid-market rate from a source you trust. Everything below is arithmetic on the rate you provide.

Price in the target currency

82.10

58.74 on a straight conversion

Landed cost in home currency31.44

Price needed at home margin69.87

Straight conversion of your home price58.74

Uplift needed39.77%

Converting the home price gives 58.74 and holding the home margin requires 82.10, a 39.77% uplift to cover shipping, duty and FX. Selling abroad at the converted home price quietly gives that margin away.

How the International Pricing Calculator works

Holding your home margin abroad requires more than the converted home price, because shipping, duty and FX all sit between the two. Selling at the straight conversion quietly hands that difference to the customer.

Also known as: pricing for overseas markets · how to price in another currency · global price setting calculator

Why converting the price is the wrong starting point

The instinct when entering a new market is to take the home price and convert it. It produces a number and it is almost never the right price.

Costs differ. Shipping to Germany from a UK warehouse costs more than shipping to Manchester. Duty may apply. Local VAT rates vary from 17% in Luxembourg to 27% in Hungary. Payment methods differ in cost, and returns rates differ by market.

Willingness to pay differs too, and not in proportion to the exchange rate. A product that sells at £40 in the UK may support €55 in Germany and struggle at €40 in Poland, and none of those relationships is discoverable from a currency conversion.

Building the price from the market up

The defensible method starts with the landed cost in that market: goods, freight to the market, duty, local fulfilment, payment costs and expected returns. That is the floor.

Then the ceiling, which comes from what competitors charge and what the market bears. Local marketplace listings and competitor sites give this directly and the research takes an afternoon per market.

The price sits between, and where it sits depends on how much you want volume against margin. What it should not do is sit below the floor because a currency conversion suggested it, which is the failure mode when the home price is simply translated.

Tax-inclusive against tax-exclusive display

This trips up American sellers entering Europe more than any other single thing. In the UK and EU, prices shown to consumers must include VAT. In the US, sales tax is added at checkout and prices are displayed without it.

So a US seller listing $50 and converting to €46 has quoted a price that must include 19% German VAT, meaning the net price is €38.66 rather than €46. Around 16% of the expected margin has vanished before anything shipped.

The reverse catches European sellers entering the US, who display tax-inclusive prices that look uncompetitive against listings that will have tax added later. Both errors are avoidable and both are common, because the convention is invisible to anyone who has only sold in one system.

Psychological price points do not translate

£19.99 converts to €23.31, which is not a price anyone charges. Every market has its own conventions and prices need rounding into them.

The conventions differ more than people expect. Ending in 99 is near-universal in the UK and US. Germany uses 99 widely but also 95 and round numbers more comfortably. Japan rounds to whole hundreds and yen prices ending in 80 are common. Swiss prices frequently end in 90 or in 5, partly because of the coinage.

Rounding up to the local convention rather than down is the default, since the alternative gives away margin for no benefit. The exception is a threshold that matters competitively, where landing just below a round number a competitor sits on is worth more than the few cents.

Whether to run one price or many

A single global price in one currency is simplest and it pushes all the currency risk and all the price sensitivity onto the customer. It suits small catalogues and small international volumes where the complexity of managing local pricing is not worth the gain.

Local pricing in local currency converts better, sometimes substantially, because customers understand what they are paying and are not exposed to their own card issuer's conversion. It also lets you price for each market's costs and competition, which is the main commercial argument for it.

The overhead is real: local price lists have to be maintained, reviewed when currencies move, and reconciled in the accounts. Most sellers should start with a single currency and move to local pricing per market once that market justifies the attention, rather than launching in twelve currencies and maintaining none of them.

Where to go next

The International Pricing question rarely arrives on its own. These are the ones that usually come with it:

Cross-Border Margin Calculator — Returns are the largest hidden component.
Price Localization Calculator — Local currency lifts conversion on its own.
Country Pricing Tier Calculator — The lowest tier must stay above cost.
Etsy Fee Calculator — Every Etsy fee on one sale, itemised.

Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price, check the platform's current fee schedule before you price a product against it. This is not tax or business advice.

Frequently asked questions

How should I price for another country?

Work from landed cost in that market and your target margin, then convert. Converting the home price first and hoping it works is the common approach and the reason international margins disappoint.

What costs are extra abroad?

Shipping, duty if you absorb it, FX and payment costs, higher return rates, and often local compliance or labelling. Together they commonly add 15% to 30% to the cost of serving that customer.

Should I match local competitors?

Where you can do so profitably. Where you cannot, competing on price against a domestic incumbent with no import costs is a losing position, differentiate instead.