Price Localization Calculator
Local currency lifts conversion on its own.
Exchange rates move constantly and no rate is stored here — enter the current mid-market rate from a source you trust. Everything below is arithmetic on the rate you provide.
Straight conversion
58.74
competitor at 54.90
Showing prices in local currency lifts conversion by around 18% in most tests, independent of the price itself — people do not want to do arithmetic at checkout. That uplift is usually worth more than the margin difference between the two price points.
How the Price Localization Calculator works
Showing prices in local currency lifts conversion independently of the price itself, because people do not want to do arithmetic at checkout. That uplift is usually worth more than the margin difference between two candidate price points.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
Does local currency pricing increase conversion?
Consistently, in most tests. The effect comes from removing uncertainty rather than from the price — shoppers dislike not knowing what they will be charged.
Should I convert automatically or set prices manually?
Manual prices convert better because they can be rounded and positioned against local competitors. Automatic conversion is easier and produces prices nobody would choose.
What about showing local currency but charging in mine?
It undermines the benefit — the customer sees an estimate and is charged something else, plus their bank's conversion fee. Charging in the displayed currency is the point.
How many currencies should I support?
As many as have meaningful volume, and no more. Each one adds pricing maintenance and FX exposure that has to be managed.