Minimum Advertised Price Calculator
The MAP floor that keeps retailers viable.
Minimum advertised price
$34.00
15.0% below MSRP
MAP governs advertised price, not the price a reseller may actually sell at. Take legal advice before publishing a policy.
How the Minimum Advertised Price Calculator works
MAP governs the price a reseller may advertise, not the price they may sell at — a distinction that matters legally. It exists to stop discounting spirals that destroy the margin every stockist needs to keep carrying your product.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
What is the difference between MAP and MSRP?
MSRP is a suggested selling price. MAP is a floor on advertised price, usually enforceable as a condition of supply. Retailers may sell below MAP; they may not advertise below it.
Is a MAP policy legal?
Unilateral MAP policies are generally permitted in the US and treated more cautiously elsewhere. Agreements fixing actual resale prices are restricted in most jurisdictions. Take legal advice before publishing one.
Where should MAP be set?
Usually 10-20% below MSRP — enough room for genuine promotion without collapsing the channel. Too close to MSRP and retailers cannot compete; too low and it protects nothing.
How do I enforce it?
Monitor advertised prices, warn, then withdraw supply from persistent breaches. Enforcement has to be consistent — selective enforcement undermines the policy and can create legal exposure.