Mobile Conversion Rate Calculator
Some gap is behaviour; a wide one is checkout.
Mobile conversion
1.8%
3.47% on desktop
Closing the gap entirely is worth $389,296 a year. Some gap is structural — people research on mobile and buy on desktop — but a gap wider than about a third usually means a checkout problem rather than a behavioural one.
How the Mobile Conversion Rate Calculator works
Some mobile-desktop gap is structural — people research on mobile and buy on desktop. A gap wider than about a third usually means a checkout problem rather than a behavioural one, and closing it is worth more than most acquisition work.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
Why does mobile convert worse than desktop?
Partly behaviour — mobile is used for browsing and desktop for buying. Partly friction — small forms, fiddly payment entry and slower loading all cost more on mobile.
How wide should the gap be?
Mobile converting at 50% to 70% of desktop is common. Below half suggests specific checkout problems rather than general browsing behaviour.
What closes it fastest?
Digital wallets — Apple Pay and Google Pay remove the entire form. That single change typically does more for mobile conversion than everything else combined.
Should I look at revenue share too?
Yes. Mobile taking 70% of sessions and 45% of orders quantifies the opportunity better than the rate comparison alone.