Product Pricing Calculator
Price from cost, labour, overhead and target margin.
Retail price
$51.33
40.0% margin after 10.0% fees
How the Product Pricing Calculator works
Most underpricing starts with an incomplete cost base. Materials are obvious, labour is often skipped, and overhead almost never gets allocated — so the margin looks healthy right up until the year-end accounts disagree.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
What should go into a product price?
Materials, labour at a real hourly rate, an allocation of overhead, packaging, per-unit fees, and then the margin on top. Leaving out labour and overhead is what makes a product look profitable while the business is not.
How do I allocate overhead per unit?
Divide monthly overhead by the units you realistically expect to sell. £2,000 of overhead across 400 units is £5 each. Using an optimistic volume understates the allocation and quietly inflates the apparent margin.
Should I price the same for wholesale and retail?
No. Wholesale is usually around half of retail, which means the retail price has to carry enough margin to survive being halved. Setting retail first and discovering wholesale is unviable is a common and expensive sequence.
What if my price is above the competition?
Either justify it through quality, service or brand, or reduce cost. Matching a competitor whose costs are lower than yours is a route to selling a lot and earning nothing.