Recommended Selling Price Calculator
A defensible price from cost, market and margin.
Recommended price
$36.36
45.0% margin
How the Recommended Selling Price Calculator works
A good price sits between two boundaries: the floor your costs impose and the ceiling the market allows. This shows both, and where a target margin lands between them — including when it lands outside.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How do I find the right price?
Calculate the cost floor, research the market ceiling, and place your price between them according to positioning. If the margin you need falls above the ceiling, the cost base has to change.
What if my cost floor is above the market price?
The product is not viable as positioned. Options are reducing cost, differentiating enough to justify a premium, or dropping it. Selling below the floor to stay competitive simply loses money faster at higher volume.
Should I price at the market average?
Only if you are genuinely average. Better products should sit above it and say why; cheaper operations can sit below and win on cost. The middle is the least defensible place when everything is comparable.
How often should I revisit pricing?
At least twice a year, and immediately after any material cost or fee change. Prices set once and forgotten erode in real terms every year inflation runs.