Refund Rate Calculator
By value, so partial refunds count.
Refund rate by value
9.9%
9% of orders fully refunded
Partial refunds hide in an order-count rate. Measuring by value catches the goodwill discounts and partial credits that never show up as a returned order but cost the same money.
How the Refund Rate Calculator works
Partial refunds hide inside an order-count rate. Measuring by value catches the goodwill discounts and partial credits that never show up as a returned order and cost exactly the same money.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How is refund rate calculated?
Value refunded divided by gross revenue. Counting refunded orders instead misses partial refunds entirely, which in service-heavy categories is most of them.
What is a normal refund rate?
It varies enormously by category. What matters is the trend and whether the value rate is diverging from the order rate — divergence means partial refunds are growing.
Are goodwill credits refunds?
For measurement purposes, yes. They cost the same and they usually indicate the same underlying problem, even when the customer keeps the product.
Why track refunds separately from returns?
Because a refund without a return means you lost the goods as well as the money. Tracking them together hides which is happening.