Revenue Uplift Calculator
Three improvements multiply rather than add.
Monthly revenue uplift
$12,937
20.2% combined
The three improvements multiply rather than add, producing $771 a month more than the naive sum. That compounding is why three modest wins beat one large one, and why CRO programmes outperform single redesigns.
How the Revenue Uplift Calculator works
Conversion, order value and frequency multiply rather than add, so three modest improvements produce more than their sum. That compounding is why a CRO programme outperforms a single redesign, and why the three levers should be worked together.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
Do improvements really compound?
Yes — revenue is conversion times order value times frequency, so a 10% gain on each gives 33% rather than 30%. The bonus grows with the size of the gains.
Which lever is easiest?
Usually order value, because thresholds and bundles are configuration rather than redesign. Conversion is next; frequency is the hardest and the most durable.
Can they conflict?
Yes. A discount raises conversion and lowers order value; a high free-shipping threshold raises order value and lowers conversion. Model the combined effect rather than each in isolation.
How do I prioritise?
By expected value against effort. A 5% order value gain from a shipping threshold usually beats a 5% conversion gain requiring a checkout rebuild.