Average Order Value Calculator
Uplift here costs nothing in acquisition.
Average order value
$58.00
$32.22 per item
Raising order value costs nothing in acquisition — the traffic is already paid for. That makes $2,817 a month of pure contribution, which is why bundles and thresholds usually beat an equivalent effort spent on traffic.
How the Average Order Value Calculator works
Raising order value costs nothing in acquisition — the traffic is already paid for, so the uplift is close to pure contribution. That is why bundles and free-shipping thresholds usually beat an equivalent effort spent on getting more visitors.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How is average order value calculated?
Revenue divided by orders. Whether to use gross or net of returns matters — net is the honest figure and gross is the one usually reported.
How do I increase AOV?
Free-shipping thresholds set just above current AOV, bundles, volume discounts, and post-purchase upsells. Thresholds are the cheapest and most reliable of the four.
Where should a free-shipping threshold sit?
Somewhat above your current average order value — high enough to require adding an item, low enough to feel achievable. Setting it far above AOV suppresses conversion instead of lifting baskets.
Does raising AOV hurt conversion?
It can, if the mechanism adds friction or raises the entry price. Measuring revenue per visitor rather than AOV alone catches that trade-off.