Traffic Needed for Sales Goal Calculator
Conversion work and traffic buying are substitutes.
Sessions needed
74,963
$70,465 if you buy them
Buying that traffic costs $70,465 against $44,000 of contribution — the goal is not reachable through paid traffic at this conversion rate. A 20% conversion improvement would cut the requirement by 12,494 sessions.
How the Traffic Needed for Sales Goal Calculator works
Every conversion improvement removes traffic from the requirement, and traffic costs money every month while a conversion fix keeps working. Framing them as substitutes rather than separate workstreams changes where the next pound goes.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How much traffic do I need for a revenue goal?
Goal divided by order value gives orders; orders divided by conversion rate gives sessions. The second division is where small conversion changes have large effects.
Is buying the traffic viable?
Compare the traffic cost against the contribution the goal produces. If cost exceeds contribution, the goal is not reachable through paid traffic at your current conversion rate.
How much does a conversion improvement save?
Proportionally. A 20% relative conversion improvement removes a sixth of the sessions required, and with them a sixth of the traffic cost — permanently.
Should I prioritise traffic or conversion?
Conversion first when the rate is below category norms, traffic first when it is at or above them. Buying traffic to a page that does not convert is the more expensive mistake.