Revenue per Visitor Calculator
The right metric for an A/B test.
Revenue per visitor
$1.334
$0.212 of profit each
Revenue per visitor combines conversion rate and order value into one number, which makes it the right metric for A/B tests. A variant that lifts conversion while cutting order value can look like a win on conversion alone and lose money on this figure.
How the Revenue per Visitor Calculator works
Revenue per visitor combines conversion rate and order value into one number, which makes it the right metric for a test. A variant that lifts conversion while cutting order value looks like a win on conversion alone and loses money on this figure.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How is revenue per visitor calculated?
Revenue divided by sessions. It is mathematically conversion rate times average order value, which is why it captures both at once.
Why is it better than conversion rate for testing?
Because a change can move conversion and order value in opposite directions. A prominent discount raises conversion and lowers order value; only revenue per visitor tells you the net effect.
What is a good revenue per visitor?
It is entirely category dependent. Comparing it against your traffic cost per visitor is far more useful than comparing it against another business.
Should I use profit per visitor instead?
For decisions involving discounts or product mix, yes — margin varies by product, so revenue per visitor can rise while contribution per visitor falls.