UGC Campaign Cost Calculator
Only a share of what is produced is usable.
Cost per usable asset
$129.11
36 usable assets
Only 60% of what creators produce is usable, so the cost per usable asset is $129.11 rather than the $60.00 the fee suggests. Management time is the other line consistently left out — at $608 it is 13.1% of the campaign.
How the UGC Campaign Cost Calculator works
A fraction of what creators produce is actually usable, so the cost per usable asset is well above the fee per creator. Management time is the other line consistently left out — and on a twenty-creator campaign it is not small.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How much does UGC cost?
Commonly £100 to £300 per creator plus product, for two to four assets each. The meaningful figure is cost per usable asset, which accounts for the ones you cannot run.
What share of assets is usable?
Half to two thirds with a good brief; far less without one. A detailed brief with examples is the single highest-return investment in a UGC campaign.
How does it compare with agency production?
Substantially cheaper per asset and far more variable in quality. UGC wins on volume and authenticity; agency work wins on control and consistency.
Do I need usage rights?
Yes, explicitly, if you intend to run the content as paid advertising. Assuming they are included because you paid for the asset is the most common and most expensive mistake.