Units to Sell for Target Revenue Calculator
Returns mean you sell more than you keep.
Units to sell
52,900
29,389 orders
A 12% return rate means you have to sell $204,545 more than the target to net it. Planning against net revenue and shipping against gross is a common way to under-order stock.
How the Units to Sell for Target Revenue Calculator works
A return rate means you have to sell more than the target to net it. Planning against net revenue while ordering stock against gross is a common and expensive mismatch.
Also known as: how many units to hit my target · units needed for revenue goal · sales volume required calculator
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price, check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How many units do I need to sell?
Target revenue grossed up for returns, divided by average order value, times units per order. The gross-up is the step usually skipped.
Why gross up for returns?
Because a returned order produces no revenue but consumed a unit of stock. At a 12% return rate you have to ship 13.6% more than the target implies.
How does this affect stock planning?
Stock has to cover gross units shipped, not net revenue. Ordering against the net figure guarantees a stockout in a high-return category.
What about the sessions required?
Orders divided by conversion rate. That figure turns a revenue target into a marketing requirement, which is where most targets actually get decided.