Whatnot Seller Fee Calculator
Profit per hour streamed, not per order.
Marketplace fee models change often, and several platforms in this set have altered theirs outright in recent years. These defaults are a starting point — your own seller terms are the authority.
Profit per hour streamed
$206
$617 from a 3-hour stream
Fees take 10.9% but the real constraint is time — $206 an hour is the number that decides whether live selling is worth doing, and it includes none of the preparation. Sales per hour, not fee rate, is the lever.
How the Whatnot Seller Fee Calculator works
The fee on Whatnot is conventional; the constraint is not. Live selling is priced in hours of your time, so the number that matters is profit per hour streamed — and it includes none of the preparation, sourcing or post-stream packing.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
What does Whatnot charge?
A commission of around 8% plus payment processing of roughly 2.9% and a fixed fee per order. Both come out of the sale.
Why measure profit per hour?
Because streaming time is the binding constraint. A stream that grosses $1,400 in three hours is a completely different business from one that grosses the same in eight.
What is not in the fee calculation?
Preparation, sourcing, photography, post-stream packing and shipping, and the streams that flop. Real profit per hour of total effort is usually well below profit per hour streamed.
How do sellers improve it?
Higher-value items, faster auction cadence, and building a returning audience so each stream starts with viewers rather than earning them. Fee reduction is not available; sales per hour is.