Upsell Revenue Calculator
Spread across every order, not just the accepted ones.
Net upsell contribution
$1,157
99 accepted per month
The upsell adds $2.16 to average order value across all orders, not just the ones that accepted. That is the figure to compare against acquisition improvements, and it costs nothing in traffic.
How the Upsell Revenue Calculator works
An upsell adds its revenue across every order when measured as an AOV uplift, not just the ones that accepted. That is the figure to compare against acquisition improvements — and it costs nothing in traffic.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
What is a good upsell acceptance rate?
Post-purchase upsells commonly convert 5% to 15%. Pre-purchase upsells convert lower and risk the main sale, which is why post-purchase placement is usually safer.
Should upsells appear before or after payment?
After, in most cases. A post-purchase upsell cannot cost you the original order, which removes the main risk entirely.
Do upsells increase refunds?
Slightly, particularly where the accepted item was an impulse. Modelling a small refund rate increase keeps the comparison honest.
What makes a good upsell offer?
Something complementary, meaningfully cheaper than the main purchase, and requiring no reconsideration. Upselling a similar item at a similar price mostly produces hesitation.