Cart Abandonment Rate Calculator
The rate is normal; the recoverable value is the point.
Cart abandonment rate
78.77%
$237,568 of carts left behind
Around 70% abandonment is normal across ecommerce, so the rate itself is not the alarming part. The value of the recoverable fraction is — $150,523 a year, most of it reachable with a checkout that asks for less.
How the Cart Abandonment Rate Calculator works
Around 70% abandonment is normal across ecommerce, so the rate itself is not the alarming part. The value of the recoverable fraction is — and most of it is reachable with a checkout that asks for less rather than an email that asks again.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
What is a normal cart abandonment rate?
Roughly 70% across ecommerce, higher on mobile and in categories where browsing is a form of window shopping. A low rate usually means carts are created late in the journey rather than that abandonment is low.
Why do people abandon carts?
Unexpected shipping cost is the most cited reason by a wide margin, followed by forced account creation, a long checkout, and simply not being ready to buy.
How much is recoverable?
A minority. Many abandoners were never going to buy — they were using the cart as a wishlist or comparing prices. Assuming the whole cart value is recoverable overstates the opportunity several times over.
Should I show shipping cost earlier?
Yes. Shipping shock at the final step is the most expensive abandonment cause and the easiest to remove — showing it on the product page costs some clicks and saves more carts.