Cart Recovery Revenue Calculator
Capturing the email earlier beats better emails.
Incremental revenue
$6,958
$9,940 reported as recovered
Capturing the email earlier is the largest lever here — moving from 38% to 49% of carts reachable would add $2,087 a month, which is more than any improvement to the emails themselves is likely to produce.
How the Cart Recovery Revenue Calculator works
The largest lever in cart recovery is not the emails — it is how many abandoned carts you can email at all. Moving email capture earlier in the journey raises recoverable revenue proportionally, and usually by more than any improvement to the sequence itself.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
What share of abandoned carts can I email?
Only those where you captured an email before abandonment. Capturing at the first checkout step rather than the last typically doubles it.
What is a good recovery rate?
Commonly 5% to 15% of emailable carts. Rates well above that usually indicate a definition problem rather than exceptional performance.
How many emails should the sequence have?
Three is the common pattern — a reminder within an hour, a second the next day, and a final one with an incentive if you use them. More than three produces diminishing returns and unsubscribes.
Should the emails include a discount?
Test it. Discounting trains customers to abandon deliberately, and it costs margin on the people who would have returned anyway. Many brands discount only on the final message.