Checkout Abandonment Rate Calculator
These people committed, which makes it different.
Checkout abandonment
40%
60% completion
Checkout abandonment is different from cart abandonment — these people committed. Forced account creation and long forms are the two most reliably expensive causes, and both are configuration changes rather than redesigns.
How the Checkout Abandonment Rate Calculator works
Checkout abandonment is a different problem from cart abandonment — these people committed and then something stopped them. Forced account creation and long forms are the two most reliably expensive causes, and both are configuration changes rather than redesigns.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How does this differ from cart abandonment?
Cart abandonment includes browsers using the cart as a wishlist. Checkout abandonment counts only people who started paying, which makes every one of them a real lost sale.
What is the effect of guest checkout?
Consistently one of the largest single improvements available. Forcing account creation at the moment of payment is a well-documented conversion cost with no compensating benefit at that point.
How many form fields is too many?
Every field costs completion. Address lookup, autofill support and removing optional fields entirely all help more than reorganising the ones you keep.
Does a progress indicator help?
Modestly, by setting expectations — but only if the number of steps is small. Showing someone they are on step two of six is honest and discouraging.